Colossus SSP Launches 'Momentum' Program to Empower Underrepresented Publishers

This program equips diverse publishers with essential resources to thrive in the evolving digital advertising landscape.

HOUSTON, Nov. 13, 2024 /PRNewswire/ - Colossus Media LLC ("Colossus SSP"), the inclusive supply-side advertising platform, today announced the launch of Momentum, a new initiative designed to support and empower underrepresented publishers in the programmatic advertising space. In line with the mission of its parent company, Direct Digital Holdings, Inc. (NASDAQ: DRCT), one of the few publicly traded Black-owned companies in the U.S., and the only Black-owned publicly traded advertising technology firm, the program addresses the challenges faced by diverse and underrepresented publishers, providing them with the tools, knowledge, and support necessary to succeed in a competitive and rapidly-evolving industry.

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