AAAA - American Association of Advertising Agencies
11/21/2024 | News release | Distributed by Public on 11/21/2024 13:22
Colossus SSP Launches Colossus Connections to Enhance Supply Path Efficiency for Advertisers
New Colossus Connections initiative delivers on supply path optimization, while maximizing media budgets for advertisers
HOUSTON, Nov. 12, 2024 /PRNewswire/ - Colossus Media LLC ("Colossus SSP"), a subsidiary of the only Black-owned publicly traded advertising technology company, Direct Digital Holdings, Inc. (NASDAQ: DRCT), today announced the launch of Colossus Connections. This new initiative brings advanced direct integration capabilities to the company's supply-side platform (SSP). This program is designed to optimize supply path efficiency for advertisers through streamlined, direct connections with top demand-side platforms (DSPs), ensuring a more efficient, cost-effective, and impactful programmatic ecosystem.