10/10/2024 | Press release | Distributed by Public on 10/10/2024 10:03
New module within TechTarget's leading Priority Engine intent platform helps customers create and accelerate opportunities by activating engaged, active buying groups
NEWTON, Mass.--(BUSINESS WIRE)-- TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced the availability of Priority Engine™ Demand, a new module in its industry-leading Priority Engine intent platform that helps B2B enterprise technology organizations transform how they generate lead and buying group identification and engagement. Priority Engine Demand helps customers evolve from a single-contact MQL approach to a Qualified Buying Group approach, leading to more account opportunities and a faster way to close deals.
In a recent survey evaluating the go-to-market priorities of TechTarget customers, nearly 50% said they are pursuing a buying group strategy in the next year. But the survey also indicated many organizations are struggling with the complexity and change required to turn a buying group strategy into reality.
Available starting in Q4 2024, Priority Engine Demand helps jump-start and accelerate a buying-group-centric approach to marketing and selling by generating and separating out truly engaged buying groups from hypothetical constructs made up of inactive cold contacts or modeled personas at target accounts.
Priority Engine Demand unifies four unique, industry-leading TechTarget capabilities: (1) Account-level purchase intent insights; (2) access to a proprietary audience of 32M+ opted-in contacts actively researching relevant solutions at those accounts; (3) content syndication and lead generation services that help customers engage and convert these accounts and contacts into opportunities; and (4) data integration solutions for leveraging these insights and outputs in client systems and workflows.
"Our customers tell us they want to make real progress with buying groups but can't afford to waste time and resources experimenting with unproven tactics," said Mike Cotoia, CEO, TechTarget. "Priority Engine Demand powers an enhanced land-and-expand approach that prioritizes buying groups clients already have a toehold with. Via content engagement and Prospect-Level Intent™ insights, they can be much more productive in their marketing and sales outreach. Rather than guessing who may be on the buying team at these target accounts, we deliver proprietary insights into the behavior of known active buying team members with services to directly engage them."
Key features in Priority Engine Demand include:
TechTarget is the only provider delivering intent data and insights at the Market, Account, Buying Group and Prospect levels. Utilizing our unique and proprietary intent, go-to-market teams get direct access to valuable audiences in their target market. This is a concentrated population of B2B tech buying teams actively researching purchase solutions on TechTarget's network. The actionable insights available in Priority Engine, combined with TechTarget's expansive services, allow clients to contextually engage the right buyers to drive breakthrough outcomes.
Priority Engine Demand will be rolled out to existing Priority Engine customers starting in November. It is the first of several exciting launches to continue throughout 2025 designed to help clients further operationalize buying group-oriented GTM approaches. At the same time, qualified Priority Engine customers will receive access to the Market Monitor strategic capability. To learn more, please click here.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across 150 highly targeted technology-specific websites and more than 1,000 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies' information technology needs. By understanding these buyers' content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, New York, Paris, Singapore and Sydney. For more information, visit techtarget.com and follow us on LinkedIn.
(C) 2024 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks and Priority Engine, TechTarget Market Monitor and Prospect-Level Intent are trademarks of TechTarget. All other trademarks are the property of their respective owners.
Garrett Mann
Vice President, Corporate Communications
TechTarget, Inc.
617-431-9371
[email protected]