10/10/2024 | News release | Distributed by Public on 10/10/2024 10:01
Pixability, a leader in AI-driven contextual targeting, brand suitability and performance on YouTube and CTV, today announced the launch of GenAI Contextual Segments (GCS), an updated version of its YouTube ad inventory solution, powered by GenAI. The company has video-level data for over 3.6B YouTube videos, more than any other third party, which it uses to build brand suitable, high-performing contextual segments for brands and agencies. As the volume of Pixability's video data has grown exponentially, it has become more important to use technology in addition to human curation to identify videos that are best suited for an advertiser's particular audience. The company's new solution identifies types of content that specific personas have engaged with in the past and uses a GenAI-powered search tool to surface content that best aligns with a target audience's interest.
"As YouTube's CTV reach exceeds all other platforms and its shorts content continues to grow across all devices, advertisers have realized they need to get this critical ad platform right" said David George, CEO of Pixability. "At the same time, as the volume of content continues to grow, it's become more and more challenging for advertisers to feel confident they are reaching their audiences efficiently and effectively. We're excited to introduce our GCS solution that combines the power of GenAI with our industry leading YouTube contextual data to drive next-level targeting and unlock more value for advertisers on YouTube."
The new solution leverages Pixability's deep YouTube data set in combination with proprietary technology to fuel GenAI Inventory Curation that includes:
GenAI Inventory Curation leverages Pixability's deep data set of YouTube video data and the largest pool of contextual data in the industry, including suitability data; IAB category data, language data; past ad performance data; and DE&I insights from the company's Inclusive Media Initiative. Using GenAI Inventory Curation in combination with its proprietary data, Pixability's GCS solution has already driven success for major brands driving a 49% increase in performance efficiency for a recent YouTube campaign.