The Weekly 10: marketing, media and industry statistics to know now: September 11, 2024 edition

From the percentage of consumers who say they plan to spend less this holiday season to the record-breaking TV audience average for the NFL's season opener, these are the data points we'repaying attention to right now.

53%

The share of U.S. consumers who saythat deciding "what's for dinner" is one of their biggestfood-relatedpain points, according to Deloitte's sixth annual assessment of the state of fresh food, titled "A Fresh (Food) Take on Grocery Convenience," per Progressive Grocer. Additionally, 44% of respondents said they'dopt to buy from a grocer that assiststhem with meal planning.

86%

The share of Gen Zerswho report exceeding theamounts they budgetfor in-person eventssuch as concerts and games, according to a new report from Merge, per Ad Age.

4,250%

The rate at which searches for "underconsumption core" - "a lifestyle that involves using just a small rotation of things for years rather than chasing the latest trend" - increasedover the last year, according to Google Trends data, per CNN Business.

$111 million

Opening weekend domestic ticket sales for Tim Burton's "Beetlejuice Beetlejuice," the sequel to 1988's "Beetlejuice," per The Hollywood Reporter. The figure representsthe second-best September debut ever.

88%

The percentage of B2B marketerswho say they plan to use AI to assistthem with personalization,according to a just-released surveyfrom technology company ON24, per MediaPost.

16%

The percentage increase in celebrity-founded brands entering the tequila market in 2023,compared to a3% increasefor thetequila category as a whole, accordingto IWSR data, per The Spirits Business.

28.9 million

The audience average for last Thursday's NFL Kickoff Game between the Kansas City Chiefs andthe Baltimore Ravenson NBC,making it the most-watched NFL seasonopener since the Kickoff Game was formally introducedin 2002, per ESPN.

25%

The percentage by which Birkenstock membership program customers outspend non-members, CEO Oliver Reichertsaid on the company's Q3 2024 earnings call last week, per CXDive. The footwear brand'smembership program has grown36% in the last yearto 6.9 million customers.

2,400%

The year-over-year growth in TikTok views of salty licorice-related content, which was accompanied by a 177.6% jump in Google searches for the snack, according to market research firm SPATE, per FoodNavigator USA.

33%

The share of consumers who say they'llspend less on holiday shopping this year than in 2023, citing persistent inflation and high interest rates as deterrents, according to a new report from Bankrate.