LVMH - Moët Hennessy Louis Vuitton SE

06/20/2024 | News release | Distributed by Public on 06/20/2024 06:57

Fashion & Leather Goods · June 20, 2024 Louis Vuitton presents “Le Monde Est À Vous”, the Spring-Summer 2025 Men’s Collection by Pharrell Williams

Pharrell Williams brought together Louis Vuitton's international community of LVERS at UNESCO headquarters in Paris. Against the backdrop of the symbolic globe surrounded by the flags of the world, the Maison's spirit of travel is celebrated as a source of connection across humanity, manifested in the models who walked the runway.

For this new collection, the Men's Creative Director imagined humanity from a solar perspective, zooming out on the Earth. The palette reflects the nuances of skin tones of all the humans on the planet. Second-skin garments feature textile innovations to pose as animal hides. Damoflage, the splicing of Damier and camouflage, is adapted into a Snake-o-Flage motif inspired by python graphics. The Map-o-Flage motif inspired by cartographic imagery evokes imminent departures.

The archetype of the traveler imbues the silhouettes. The pilot becomes a flying dandy, inspiring cropped tailored jackets and bombers. Double-breasted coats and suits reference the elegance of the diplomat. Expertly crafted details of embroideries and buttons are amplified in formalwear for globetrotting secret agents. The refined cut of tracksuits creates exquisite comfort for the leisure traveler. The explorer inspires sophisticated interpretations of sportswear, and garments in the image of football pay homage to the world's most unifying game.

The Louis Vuitton Studio Prêt-à-Porter collaborated with the creative collective Air Afrique on graphics and patterns, including a Damier-infused tartan.

Accessories feature sunglasses such as the LV Passport and jewels fit for explorers, like gilded compass brooches. A new line of Soft Leather Goods accompanied the silhouettes in the collection, all adorned with metal plate charms inspired by archival trunk tags. Bags are as luxurious as they are practical, ready for a world tour to connect with others.