Freemotion Partners with Grupo Multi to Expand Presence in Brazilian Fitness Market

Freemotion, a leading innovator in fitness equipment and part of the iFIT group, is proud to announce a strategic partnership with Grupo Multi, a diversified and innovative Brazilian fitness distribution company and this exciting collaboration marks a significant expansion of Freemotion's presence in the Brazilian fitness market.

The partnership integrates the full Freemotion cardio and strength ranges, as well as iFIT content subscriptions into Grupo Multi's portfolio. This move positions Grupo Multi as the most comprehensive fitness solution provider catering to all market segments in Brazil.
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Poroger, VP of Products at Grupo Multi, states, "By integrating Freemotion and its world-renowned products into our portfolio, we are enhancing our already successful brand and establishing ourselves as the go-to fitness solution provider for all market tiers.

This move allows us to offer the widest range of high-quality products and services that cater to diverse customer needs and preferences."

Freemotion, known for its innovative and technological solutions in the fitness sector, will provide Brazilian customers and their consumers with a differentiated training experience featuring equipment that integrates the latest global fitness trends and technologies.

"We're excited to partner with Grupo Multi and bring Freemotion's cutting-edge fitness solutions to the Brazilian market," said Mark Watterson, CEO of Freemotion. "This collaboration allows us to reach a wider audience and contribute to the health and wellness of communities across Brazil."

This news follows the appointment of Yvette Cisneros as the new Freemotion Sales Director for LATAM. Yvette has made a well renowned reputation for herself in the fitness industry, spearheading expansions into new markets and diversifying sales strategies - making her the perfect addition to our already brilliant Freemotion team.

Grupo Multi's integration of Freemotion strengthens its position as a one-stop solution provider in the fitness industry, offering a wide range of products from affordable to advanced high-tech equipment, alongside financing options, exceptional after-sales service, and technical support.

About Freemotion Fitness

Freemotion Fitness is a global leader in fitness equipment innovation, offering a wide range of cardio and strength solutions for commercial and home use. As a division of iFIT Health and Fitness, Freemotion is dedicated to creating immersive and personalised fitness experiences that help people achieve their health and wellness goals.

About Grupo Multi

Founded in 1987, Grupo Multi is a diversified Brazilian company operating in over 14 categories. With a commitment to innovation and technology, the group achieved a revenue of 6.4 billion Brazilian Reais in 2021, ranking among the top 200 companies in Brazil. Grupo Multi operates two factories in Brazil, a laboratory in China, and offers over 5,000 items through 30,000 points of sale and 90+ marketplaces.