Detroit Auto Show Announces Impressive Lineup of Brands, Four Immersive Track Experiences and More as Show Returns to January

The Detroit Auto Show is thrilled to announce a powerful roster of 22 brands representing a wide array of vehicle segments, in addition to four exhilarating indoor track activations. Additional ultra-luxury and exotic brands will be announced soon. From a broad lineup of nameplates to hybrids and EVs, the cars and trucks reflect an exciting blend of vehicles from auto manufacturers and Metro Detroit dealerships. The Jan. 10-20 event at Huntington Place in Detroit marks the Show's return to its January roots.

"Through this blended automaker and dealer participation, we're able to give attendees a totally immersive experience in some of the most exciting products available on the market today - whether that's comparing a variety of propulsion systems on one of four tracks, to seeing hundreds of brand-defining vehicles, up-close-and-personal and all in one place," Detroit Auto Show Chairman Karl Zimmermann said.

A Hub for Comparison Shopping

Visitors can expect to see a full spectrum of nameplates, including Alfa Romeo, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Fiat, Ford, GMC, Jeep, Kia, Lincoln, Ram, Toyota and Volkswagen as part of corporate-supported vehicle displays. Adding to the mix of brands for visitors to explore and "shop" will be dealer-supported vehicle displays representing BMW, Honda, Hyundai, INEOS, Mazda and Mercedes-Benz.

The Gallery also returns in 2025 with a soon-to-be-announced showcase of ultra-luxury and exotic vehicles, curated from Metro Detroit dealerships and owner enthusiast collections. The Gallery will be open for show-goers to enjoy throughout the duration of the 11-day Show.

Start Your Engines on Four Indoor Tracks

Despite the cold outside, inside Huntington Place show visitors will have a chance to experience firsthand many of the industry's hottest products through participation in exciting ride-along track activations.

Ford Motor Company will be inviting show-goers to take a climb high into the rafters of Huntington Place on the Ford Bronco Built Wild Track, complete with two new obstacles, Rock Crawl and Tilt Ridge. Jeep is bringing the ever-popular Camp Jeep experiential activation, giving show attendees an opportunity to hit the off-roading trail.

The new Detroit Grand Prix-themed track, announced in conjunction with the highly anticipated return of Racing Day presented by the Detroit Grand Prix on Friday, Jan. 17, will incorporate some of the signature elements of the Downtown Detroit street circuit while showcasing ICE (internal combustion engine), hybrid and electric vehicles. On Racing Day, two Chevrolet Corvette E-Rays will be featured on the track. Show visitors can expect to experience the thrill of riding on the track in a number of brands, including Buick, Ford, Honda, Mazda and Volkswagen.

Attendees can also hop in the passenger seat in EV entries from BMW, Cadillac, Chevrolet, GMC and Rivian as the Powering Michigan EV Experience track returns, sponsored by the Powering Michigan team of International Brotherhood of Electrical Workers (IBEW) Local 58 and the National Electrical Contractors Association (NECA).

And More to Come

Expect to see announcements soon about a host of other vehicles and community engagement activations for car enthusiasts and show visitors of all ages. To keep up with the latest news, visit detroitautoshow.com and follow the Detroit Auto Show on social media.

Public Show, Industry Days and Charity Preview tickets are on sale at detroitautoshow.com.

ABOUT THE DETROIT AUTO SHOW

Recognized as one of the world's most influential automotive events, the Detroit Auto Show offers a platform for cutting-edge automotive and mobility innovations. With immersive experiences, brand-defining vehicles, and hands-on activations, the show invites attendees to witness the future of mobility.

Highlights of the 2025 Detroit Auto Show:

● Media Day, Friday, Jan. 10

● Charity Preview, Friday, Jan. 10

● Industry Days and AutoMobili-D, Wednesday, Jan. 15 and Thursday, Jan. 16 (Exclusive Industry Access 9 a.m. - 1 p.m.)

● Mobility Global Forum, Wednesday, Jan. 15 and Thursday, Jan. 16

● Future Leaders Forum, Wednesday, Jan. 15 and Thursday, Jan. 16

● Racing Day presented by the Detroit Grand Prix, Friday, Jan. 17

● Driven by Service Day, Saturday, Jan. 18

● Public Show, Saturday, Jan. 11 through Monday, Jan. 20

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Press Contacts:

Heather George, 248-417-5773, [email protected]
Steve Blow, 517-262-0655, [email protected]

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