New National Guacamole Day Survey Reveals Guacamole as a Key Part of Football Game Day Rituals

New National Guacamole Day Survey Reveals Guacamole as a Key Part of Football Game Day Rituals

Orange, Calif.

In celebration of National Guacamole Day on Monday, September 16, the maker of WHOLLY^® guacamole, America's No. 1 branded refrigerated guacamole*, today announced the results of a new survey that dipped into the trends among football fans' game day rituals.

The custom survey of more than 2,200 football fans conducted by Toluna, a market research company, on behalf of the maker of WHOLLY^® GUACAMOLE, found that pre-made guacamole is the dip defining the 2024 football season, with 50% of football fans surveyed saying their go-to snack on game day includes guacamole or other types of dips.

Additional results specific to game day snacking include:

• Knowing that football fans can be superstitious, the survey also found that the top game-day rituals include:
  • Eating the same food (31%)
  • Sitting in the same position (29%)
  • Wearing the same clothes (28%)
• What's more, 40% of all guests surveyed are more likely to watch a football game with friends if they like the snacks being served, second only to the team playing, of course (74%).
  • But generational preference does play a role - Americans ages 18-34 confirmed they are more likely to watch a football game if they like the snacks (62%) versus ages 55 and up (19%) who place more emphasis on the teams playing.
• In the continued battle of salty versus sweet, 67% of football fans admit to stress-eating salty items like chips and guacamole, compared to sweet items like candy, during particularly intense plays.

But, what's America's game plan for a winning menu?

• When it comes to serving snacks during a football game, 60% of Americans prefer to purchase pre-made items from the grocery store versus making items on their own.
• To no surprise, Americans named taste as critically important when selecting their favorite food for game day (58%).
• "Easy to make or pick up from the store" was the next most important (26%).

"Rituals are a huge part of the football fan experience, and America's obsession with avocados makes guacamole the standout in any starting lineup," said Chris Monahan, brand manager of WHOLLY^® products. "Made with 100% Hass avocados with no preservatives added, WHOLLY^® GUACAMOLE is the convenient, high quality, refrigerated guacamole that's always ready to be put in the game."

WHOLLY^® guacamole stays ready when you are, whether you're hosting a watch party or cheering on your team alone. While most football fans watch games weekly (52%) with the people they live with (48%), nearly a fourth of Americans watch by themselves (22%). WHOLLY^® products offer guacamole in two sizes, Minis and Bowls, to cater to both individual fans and a rowdy crowd.

WHOLLY^® guacamole is available at your local grocery retailer, including Kroger, Meijer, Food Lion and more. To learn more about WHOLLY^® guacamole products, visit www.eatwholly.com and follow the brand on Facebook, Instagram and TikTok.

• Facebook
• Linkedin
• Email