Social Media Analytics Social Media Publishing 30 TikTok tools to skyrocket your growth

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TikTok inspires popular internet trends and helps products go viral. This makes it the perfect platform for brands to build their online presence.

But to do this, you'll need to step up your game and build a solid TikTok marketing strategy. This involves creating highly engaging videos and joining in on trending discussions. You could also work with influential creators and run targeted TikTok ads to boost visibility.

And the right tools can make your job so much easier. From helping you save time to improving your performance-these 30 TikTok tools can fuel your growth.

All-in-one TikTok management tool

Using TikTok for business has become a powerful way for marketing teams to grow and nurture their audience. But the platform may not have all the tools you need to manage a scalable video campaign or strategy. Luckily, Sprout Social can help you manage your posts, analytics and more-all in one place.

1. Sprout Social

Sprout Social is an all-in-one social media management platform that offers all the tools you need to manage your TikTok. This management tool saves you the manual effort that comes with having multiple social media accounts. So you have more room to concentrate on your business goals.

Key features:

• Smart Inbox that captures and organizes incoming messages so your team can respond to followers quickly
• Tracks your performance and your competitors across multiple social media accounts so you can see how you measure up
• Analyzes data and metrics from all your social accounts and your posts' impact on traffic to your website
• Provides vital social media insights to understand your audience and inform your TikTok strategy
• Premium analytics with advanced filtering to focus on your most relevant metrics
• Advanced scheduling that enables you to post content across platforms on your time
• Optimal send times, meaning it analyzes your account to determine the best time to post automatically
• Influencer recognition to find the right creators for your TikTok influencer marketing campaigns
• Social listening to stay on top of trending conversations and understand what matters to your audience
• Uses AI analytics to find the latest TikTok trends and help you stay one step ahead of your competitors
• Creates engaging captions for your TikTok videos using AI

If you don't already use Sprout, try out some of these features with our free 30-day trial.

TikTok content creation tools

TikTok is all about engaging videos. Precise transitions, eye-catching media and relevant sound effects can take your videos to the next level.

So editing your videos is a crucial step to create content that represents your brand and meets your goals. Make sure to use the right TikTok editing tools to simplify the process. Here are some of the best tools for TikTok video editing.

2. Splice

Splice is a mobile video editor that offers a set of intuitive tools to create the videos your audience wants to see. It allows you to have as many work-in-progress (WIP) projects as you want with advanced editor workflows.

Key features:

• Aspect ratio format based on the platform where you'll post your video
• Automatic subtitles
• Voice recording over your videos
• Editing section where you can add media, text, music, overlay and sounds
• House all of your projects in one place

Source: Splice

3. Picsart

Picsart is a photo and video editor that includes graphic design tools and templates, so you don't need to be an expert to have beautiful media. The free version comes with standard editing tools and limited AI features.

Key features:

• Available templates for you to use
• Millions of stock images
• AI background remover
• Templates for every social network
• Video editing tools
• Image library

Source: Picsart

4. CapCut

CapCut is a free TikTok video editor that comes with templates and filters to speed up video creation. It offers a host of AI capabilities to scale your video editing efforts.

Key features:

• Ready-to-use video templates
• AI background remover
• AI color correction
• Background noise remover
• Filters and effects
• Songs and sound effects

Source: CapCut

5. InVideo

InVideo is an AI-powered TikTok editing tool with pre-made transitions and effects to create videos like a pro. It offers a wealth of stock content and robust editing features to power your TikTok video strategy.

Key features:

• AI-powered video script creation
• 6,000+ pre-made video templates
• Millions of stock content
• Automated text-to-speech
• Team collaboration tools
• Pre-designed graphics
• Video effects and transitions

Source: InVideo

6. Canva

Canva offers essential tools for TikTok video editing. You can create highly engaging videos with built-in editing tools, graphics, sounds and effects.

Key features:

• Online video recorder
• Free stock videos
• Templates with pre-made transitions
• Music library
• Voiceovers with AI voice generator
• Effects, filters, stickers and text

Source: Canva

TikTok marketing tools

A marketing tool should help you grow your audience and ultimately get more sales. But when you're just starting out on social media, your reach may be limited.

Partnering with an influencer or content creator in your niche can help you reach new audiences. The trust they've built with their audience makes it easier for your business to boost credibility. And you can streamline this collaboration using marketing tools.

Additionally, successful TikTok marketing requires perfect timing and consistency. You need to post consistently and at a time when your audience is most active. And this can be throughout the day or in the middle of the night. These timings can overlap with your other responsibilities, so a scheduling tool is essential to make your job more efficient.

The following TikTok tools can help you with various aspects of your marketing.

7. TikTok video scheduler

The TikTok video scheduler is a built-in TikTok feature that allows you to upload videos up to 10 days before publishing.

Key features:

• It's a native feature, meaning it's free.
• It's simple to use.
• You can run a copyright check.
• Get push notifications when your video is live.

Source: TikTok

8. Planable

Planable is a collaboration tool for teams to plan and approve social media content. It lets you invite team members or clients to collaborate on your workspace. See your posts from a feed, calendar, grid or list view.

Key features:

• Workflow tool for content collaboration
• User-friendly tool
• Integration with the most popular social media platforms
• Create customized labels to filter your posts

Source: Planable

9. TikTok Creator Marketplace

The TikTok Creator Marketplace lets you collaborate with ideal content creators to promote your brand. It helps you identify the right creators based on your budget, industry and business goals. It also shows you TikTok trends relevant to your niche like hashtags, most engaging TikToks and creators.

Key features:

• Browse and invite creators directly from TikTok.
• See the base payment of the creators you want to work with.
• Check your target creator's performance and video data.
• Track your campaign's performance with engagement data from the creator's account.

Source: TikTok

10. Influencity

Influencity is an AI-powered influencer marketing platform that simplifies the influencer identification process. You can use the platform to find influencers and manage your campaigns in one place.

Key features:

• Database of 130+ million TikTok influencers
• AI-powered filters to speed up influencer discovery
• Growth filter to find fastest-growing creators
• Audience Lookalikes tool for identifying creators who can reach people similar to your customer base
• Influencer relationship management
• Shopify integration to power seeding campaigns
• Comprehensive campaign reports

Source: Influencity

11. Later

Later is a social media scheduling tool that lets you plan your TikTok videos in advance. You can upload your videos and customize them with the right hashtags and mentions within the platform.

Key features:

• Auto-publish features to schedule multiple TikTok videos
• Best time to post suggestions to auto-publish videos when your followers are online
• Comment moderation tools
• Customizable Link in Bio page

Source: Later

12. CoSchedule

CoSchedule is an all-in-one marketing calendar that gives you a unified view of all your marketing efforts. This helps you align your TikTok strategy with the rest of your marketing goals to maximize impact.

Key features:

• Visual content calendar to plan and schedule your TikTok posts
• Best time schedule to optimize your post timing
• AI-powered Social Assist tool for generating ideas and social messages
• Built-in optimizer to craft engaging TikTok video captions
• Pre-defined social sharing plans

Source: CoSchedule

13. Aspire.io

Aspire.io is a leading influencer marketing platform to power your TikTok through word-of-mouth. It comes with comprehensive tools to help with end-to-end campaign management.

Key features:

• Influencer search tools and filters to identify ideal creators
• Creator marketplace to attract inbound applicants
• Campaign management tools
• Influencer relationship management
• Content management features
• Analytics and reporting to track campaign performance

Source: Aspire.io

TikTok analytics tools

Now that you have your video ready and in queue, you'll want to monitor your TikTok analytics to measure your success and plan your next move. Here are some TikTok analytics tools to check your metrics:

14. TikTok's native analytics tool

A built-in tool, TikTok analytics gives you insight into your engagement metrics to track the performance of your videos.

Key features:

• Organizes your data into four sections: Overview, Content, Followers and LIVE.
• Track your engagement metrics in the Overview section. See your video views, profile views, likes, comments, shares and number of followers.
• Get specific data of your videos in the Content section, like total play time, average watch time, full watched videos and audience reach. Also, identify your trending videos (with the fastest growth over the past seven days).
• Identify your followers' growth rate, demographics and activity in the Followers section.
• Get information about your followers from LIVE sessions. See your total views, total time, new followers, unique viewers and top viewer count-all within your selected date range.

Source: TikTok

15. Socialinsider

Socialinsider gives you comprehensive insights into your TikTok performance. You can analyze your profile, get access to post-specific TikTok metrics and understand how your KPIs have changed over time.

Key features:

• Key performance metrics including video views, engagement rate, likes, comments, shares and saves
• Top hashtags by average engagement
• Historical data to understand KPI evolution over time
• Post tagging to group posts based on keywords and topics
• Detailed competitive insights

Source: Socialinsider

16. Exolyt

Exolyt gives you a holistic understanding of your TikTok account performance. You can extract valuable insights to inform your strategies and boost your results.

Key features:

• 360-degree account overview
• Video performance insights
• Audience demographics
• User-generated content sentiment analysis
• Trending topics, sounds and hashtags
• Real-time industry trends

Source: Exolyt

17. Keyhole

Keyhole offers TikTok tools to gain a comprehensive understanding of your performance. It provides insights into the hashtags you should use and the types of posts that get your audience's attention.

Key features:

• Video performance insights
• Profile statistics
• Top hashtags by engagement
• Optimal post time recommendations
• Competitor insights and profile comparison
• Most engaging video effects

Source: Keyhole

18. Rival IQ

Rival IQ is a competitive analytics platform that shows you how your competitors are performing on TikTok. You can discover insights to inform your own strategy and get ahead of the competition.

Key features:

• Free head-to-head report to see how you measure up to the competition
• Post-specific competitor performance insights
• Leaderboard standings to understand post frequency and engagements
• Automated insights to closely monitor top competitors

Source: Rival IQ

TikTok growth tools

The key to growing your presence on TikTok is engaging with your customers. When your video gets a ton of engagement, the TikTok algorithm tends to show it to the right people.

This further boosts your visibility and helps you attract more followers for your TikTok account. Moreover, engaged followers are more likely to keep buying from or refer your brand.

Here are some TikTok tools to fuel your growth.

19. TikTok Q&A

TikTok Q&A helps you engage directly with your audience by letting them ask you questions through your profile or the comments.

Addressing your customers' burning questions helps to reduce friction in their journey. This, in turn, makes the buying process easier and removes barriers to purchase.

Key features:

• TikTok Q&A is available when you're LIVE
• Respond to questions with comments or video replies
• Add the Q&A feature to your profile bio
• Your audience can review previous questions

To activate the Q&A feature on TikTok:

• Go to your Profile
• Tap into the 3-dot (or 3-line) icon at the top of your screen
• Select Creator tools
• Tap on Q&A
• Select Turn on Q&A

Source: TikTok

20. Swat.io

Swat.io is a social media management tool that lets you manage all your customer interactions in one place. It allows you to keep track of your TikTok comments and come up with timely responses to keep your audience engaged.

Key features:

• Unified social inbox to track all your comments and brand mentions
• Ticketing system to assign tasks to your team members
• Central user profile for an integrated customer experience
• Sentiment analytics to easily identify brand ambassadors

Source: Swat.io

21. Iconosquare

Iconosquare helps you keep track of your TikTok conversations and identify engagement opportunities. You can visualize all your comments and easily manage them in one place.

Key features:

• Unread comment identification to easily find ones that need a response
• In-platform moderation tools to reply or delete comments

Source: Iconosquare

TikTok social listening tools

Social media listening gives you qualitative insights to understand your audience on a deeper level. You can use it to uncover content and conversations related to your brand. These insights will give you a better idea of your audience's needs, pain points and preferences.

You can tune into trending discussions and join in on them to garner your audience's attention. Moreover, these insights can also help you identify potential brand crises and manage them before they escalate.

Here are some of the best social listening tools to monitor TikTok conversations.

22. Konnect Insights

Konnect Insights is a social media management platform with robust listening features. It unifies conversations across various social media platforms to understand your audience.

Key features:

• Share of Voice analysis
• Sentiment analysis to understand how people feel about your brand
• Product category insights for understanding conversations about a specific type of product
• Real-time monitoring to identify potential brand crises and manage them on time
• Brand health monitoring for a holistic view of your brand perception

Source: Konnect Insights

23. Brand24

Brand24 is an AI-powered social listening tool that monitors millions of online sources. It provides you with real-time tracking to identify critical mentions and address them on time.

Key features:

• Sentiment analysis to separate negative mentions from positive ones
• Reach and engagement monitoring to measure brand awareness
• Qualitative conversational insights for better audience understanding
• Hashtag tracking to measure the impact of specific TikTok promotions

Source: Brand24

24. Mention

Mention is a social media monitoring tool that lets you track TikTok mentions in real time. It provides you with conversational insights around specific topics and brands.

Key features:

• Trend identification features to inspire your content creation
• Influencer identification to find creators talking about your brand or about specific topics
• Keyword and hashtag monitoring

Source: Mention

TikTok ads tools

Tactics to reach your audience wouldn't be complete without mentioning ads. Here's how these TikTok ads tools can help you promote and grow your brand.

25. TikTok Promote

Promote is a native TikTok tool to reach a wider audience and boost followers, engagement and traffic to your website. The video you choose to promote must be public and will appear as an ad.

Key features:

• Choose your goal whether it's video views, website visits or followers. TikTok will promote your video to people more likely to perform your desired action.
• Define your target audience based on gender, age, locations and interests.
• Get your estimated views according to your budget and duration of your campaign.
• Track views, comments, likes, shares and website visits of the video you're promoting.
• Dig into the demographics of people who have seen your video.

26. TikTok ad library

The TikTok ad library contains the highest performing TikTok ads over the last 30 days. The library comes directly from the TikTok Creator Center, where you can see trends, ads and insights on the app. So, it's a good source of information to learn from high-performing ads.

Key features:

• Get more ideas about the type of content that attracts people and better your own ads.
• The search bar allows you to look for specific ad content via keywords.
• Sort ads by reach, CTR and view rate.
• Filter the highest performing ads on TikTok by industry, objective, duration, country and publish date.

27. TikTok Pixel

TikTok Pixel is an HTML code that you can embed on your website to track the behavior of your visitors when they land on your site via a TikTok ad. If a visitor purchases a product from your site and the Developer Mode Pixel will collect data about the product and customer.

Key features:

• Set up the "events" or actions from which you want to collect information. For example, if a visitor clicks a button, purchases a product or visits another page.
• Default cookies that help TikTok Pixel measure and optimize your campaigns with behavioral data. This information is helps to create audience segment funnels and match people from your website to TikTok users.
• An events manager where you can create, add or edit events.

28. PiPiAds

PiPiAds is a product research tool‌ to get a glimpse of your competitors' TikTok ads. It also has a variety of filters to find the kind of TikTok ad you're looking for and a vast library to get ideas for your ads.

Key features:

• Ads are added and updated to the library every day
• It's a product research tool
• It has a broad library of TikTok ads
• Identify trending TikTok products before your competition does
• Advertiser analysis helps you discover how your competition runs their ad campaigns

Source: PiPiAds

29. AdRoll

AdRoll is a leading ads management platform that simplifies TikTok advertising. It allows you to create, manage, monitor and optimize your TikTok ads in one place.

Key features:

• Audience identification and retargeting
• Multi-channel campaigns for improved ROI
• Historical campaign data to inform your strategy
• Comprehensive ad metrics to measure campaign performance
• In-platform ad editing and optimization features
• AdRoll Ad Library to centralize ad creative management

Source: AdRoll

30. Minea

Minea is a TikTok AdSpy tool that identifies the most effective TikTok ads and uncovers trending products. It provides you with insights to help you stay ahead of the competition and get more out of your TikTok ad campaigns.

Key features:

• Daily stream of top-performing TikTok ads
• Ad performance insights
• Performance data on ad creatives and target audiences
• Qualitative insights on top-performing influencer product placements

Source: Minea

Grow with the right TikTok tools

Whether you need to find influencers or edit your videos-there's a wealth of tools for every aspect of your TikTok strategy. But switching from one TikTok tool to another can be time-consuming.

Simplify the process with an all-in-one tool to optimize every aspect of your TikTok marketing. Sprout's TikTok management tools allow you to manage everything from publishing to social listening. Sign up for a free 30-day trial to check out how these tools can support your TikTok strategy.

Jacqueline Zote

Jacqueline Zote is a professional content writer and editor. Her interests range from pop culture and mythology to content development and social activism. In her free time, she goes on food adventures and writes unrhymed poetry. Her short fiction has appeared in anthologies published by HarperCollins Publishers and Zubaan Books.

Read all articlesby Jacqueline Zote