08/19/2024 | Press release | Distributed by Public on 08/19/2024 10:15
As generative AI evolves from a curiosity to a key tool in CPG marketing, the industry is increasingly embracing it as a powerful assistant. However, concerns remain about maintaining originality and ensuring transparency in its use. This white paper explores how to responsibly harness generative AI, particularly in visual applications, while addressing these critical concerns. In this paper, you'll discover:
Key considerations for CPG marketers, including alignment with brand values, new ventures in digital scanning at scale and navigating copyright complexities
How to navigate the intersection of creativity and automation
The role that 3D scanning will play in meeting the growing demand for creative
Real-world examples that highlight the importance of ethical deployment and maintaining brand control
Advice on updating internal AI training protocols and policies for your marketing team
As generative AI continues to transform marketing strategies, use this guide as a compass to guide CPG marketers through the opportunities and challenges ahead.