Driving compliance and precision: Household-led data strategies for financial services

As the digital ecosystem evolves, financial services marketers face an urgent need for a paradigm shift in data acquisition practices. Finding reliable and compliant data sources for audience targeting has become a critical concern. Now is the time to evolve and adopt more precise, efficient and resilient data sources by transitioning from device-centric to people-based marketing.

In this Quad Insights guide, we delve into how focusing on the household in data addressability can enhance personalization and engagement across the omnichannel experience.

Key takeaways: