Leveraging Social Drivers of Health Data and Analytics for Enhanced Patient Access, Adherence, and Health Equity

Imagine improving health outcomes by understanding a patient's socioeconomic background, behavior patterns, and environment.

This isn't just a theoretical idea - it's a reality made possible by social drivers of health (SDOH) data.

Social drivers of health reveals that up to 80% of health outcomes are influenced by factors beyond traditional clinical encounters.

Insights gained from SDOH data can help bridge gaps in patient access, medication adherence, and treatment effectiveness, paving the way for a more equitable and effective healthcare system.

Understanding SDOH: A critical factor in health outcomes

SDOH encompass a range of factors impacting health outcomes, including:

• Social and economic factors (40%): Education level, income, and social support networks
• Health behaviors (30%): Substance abuse, diet, and exercise
• Clinical care (20%): Access to and quality of clinical care
• Physical environment (10%): Air and water quality, housing, and transit

These factors contribute to significant health disparities, non-adherence to medications, and lower health outcomes.

Despite their importance, integrating social drivers of health in drug development and customer engagement is often overlooked, missing an opportunity to address significant barriers to effective healthcare.

How SDOH data powers highly informed decision-making

Incorporating SDOH data can improve and advance healthcare by:

• Meeting clinical trial diversity requirements: Target diverse populations to meet diversity inclusion requirements and enable recruitment
• Enhancing patient health outcomes: Identify drivers of patient populations to inform research engagements, understand impacts to treatment, and research outcomes KPIs
• Improving population identification: Analyze healthcare utilization and patient risks, leading to better market engagement and trend prediction

By addressing specific barriers through targeted SDOH-based interventions, healthcare providers can facilitate earlier and more effective treatments, leading to better patient adherence and outcomes.

The future of SDOH data

The integration of SDOH data is rapidly evolving, with innovative tools providing robust insights into patient needs.

Inovalon's SDOH Market Insights SaaS solution is powered by the industry's largest primary source dataset with over 50 distinct SDOH variables, offering robust data visualization and analytics.

This cloud-based SaaS solution enables organizations to:

• Analyze patient and clinical characteristics: Gain a clearer understanding of social risk factors and their impact on health outcomes
• Track healthcare utilization: Monitor and compare resource usage among patient populations
• Understand quality metrics: Assess and compare the quality of health and drug services within the population and sub-populations of interest

By deploying above-brand capabilities such as SDOH Market Insights, organizations can access precise social risk profiles, identify key social drivers affecting health outcomes, and better manage healthcare resource utilization and costs.

Embracing the power of social drivers of health

SDOH data offers invaluable insights into the myriad factors that affect health outcomes.

By addressing these social, economic, and environmental influences, healthcare organizations can close gaps in access, enhance medication adherence, and achieve better patient results.

Together, we can shape a more equitable future in healthcare research. View our on-demand webinar to learn how to implement social drivers of health strategies through real-world examples.

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