In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM

Benchmarks

Using the most accurate social media marketing tools, getting the balance right between global and local brand consistency, finding the right media planning tools and managing shopper marketing agencies: you can use these and all our other benchmarks to anonymously assess how you compare to your peers.

Reports

In addition, we have new reports on current areas of focus, including retail media and a trio on the impact that AI can have, addressing consumer perspectives, managing agency use of the technology and the role of AI tech in insights.

Webinars

Our 17 webinars, which are still available to view, included sessions on agencies and in-housing, and a whole series of sessions designed especially for APAC members. These covered a wide range of topics including influencers, inventory/proprietary media, social commerce and creativity.

Also do not miss out on updates about this year's Global Marketer of the Year. Next to that, there's the power of behavioural science for marketing and takeouts from Marketing Matters 2024. Last, but not least: we've travelled to Buenos Aires for our annual regional meeting in LATAM, where we noted that advertisers' priorities and concerns in Latin America are more aligned than ever with our members' global agenda.