Berry Global Group Inc.
07/12/2023 | Press release | Distributed by Public on 07/12/2023 07:20
Berry Creates Stylish, Functional, 100%-Recycled Plastic Bottle for Luxury Water Brand
Berry Creates Stylish, Functional, 100%-Recycled Plastic Bottle for Luxury Water Brand
July 12, 2023
Europe's only Black-owned bottled water brand, NEUE Water, worked with Berry Global Group, to package its artesian mineral water in an attractive, fully recyclable bottle using 100% recycled polyethylene terephthalate (rPET). The unique, ergonomic, flat shape of the bottle was consciously conceived for today's modern, on-the-go lifestyle, fitting easily into pockets, purses, and even seatback storage in planes and trains. Equally important, the bottle's sturdy construction makes it suitable for refilling for multiple use, and it can be recycled at its end of life.
"In launching NEUE Water, we are improving the carbon impact of historical packaging materials for mineral waters," said Michael Lowers, Founder of NEUE Water. "Our water allows consumers to hydrate consciously on the go, with a bottle that uses no new plastic, reduces carbon emissions and is recyclable. In this way, we are championing the move to a more circular economy."
"We needed a company like Berry with the skills and determination to make it happen," concluded Lowers. "Bringing the bottle design concept to life was not easy, but the team at Berry rose to the challenge and have been hugely supportive throughout the project. Together, we were able to produce a sustainable water bottle that perfectly combines style with sustainability."
Berry's unmatched global capabilities, sustainability leadership, and deep innovation expertise were critical to realising the original, sustainable design concept incorporating 100% recycled plastic. The flat shape challenged the injection stretch blow moulding process for traditional PET bottle manufacture, and Berry successfully adapted the technology to accommodate the new design.
Because plastic is lighter weight and less energy and water intensive to produce, it generally has a lower carbon footprint than other alternatives. Moreover, compared to virgin plastic, mechanically recycled plastic uses as much as 88% less total energy.
"Sustainability is a top priority for our company and core to why and how we collaborate with our customers to develop solutions that advance a circular, net-zero economy," said Joe Horton, Product Line Director, Berry Agile Solutions. "The NEUE water bottle is the perfect example of how we can achieve 'More Together,' delivering a durable, efficient, appealing option that helps keep resources in use and out of our environment."
NEUE Water is drawn from one of only two artesian wells in Denmark, which is renowned for a soft, rounded flavour. It is bottled just metres away from the source, enabling low-impact production. In the months since its launch, NEUE Water sold out within its first week of launching at Harrods, Europe's largest luxury department store, and won multiple awards, including gold for design at the Fine Water Society's annual Taste and Design Awards, 2023 InnoBev Awards for best in PET and best packaging/label design, and a Good Brand Award from Sublime Magazine for Advancing Social & Environmental Sustainability.
The attractive bottle shape also features an uninterrupted convex window on one side, which magnifies the label area for the six limited-edition artist labels to deliver an eye-catching product on shelf. The artwork will continue to change around the fashion seasons. The inaugural collection features six vibrant one-of-a-kind prints by Berlin-based artist Studio Raaad.
"In launching NEUE Water, we are improving the carbon impact of historical packaging materials for mineral waters," said Michael Lowers, Founder of NEUE Water. "Our water allows consumers to hydrate consciously on the go, with a bottle that uses no new plastic, reduces carbon emissions and is recyclable. In this way, we are championing the move to a more circular economy."
"We needed a company like Berry with the skills and determination to make it happen," concluded Lowers. "Bringing the bottle design concept to life was not easy, but the team at Berry rose to the challenge and have been hugely supportive throughout the project. Together, we were able to produce a sustainable water bottle that perfectly combines style with sustainability."
Berry's unmatched global capabilities, sustainability leadership, and deep innovation expertise were critical to realising the original, sustainable design concept incorporating 100% recycled plastic. The flat shape challenged the injection stretch blow moulding process for traditional PET bottle manufacture, and Berry successfully adapted the technology to accommodate the new design.
Because plastic is lighter weight and less energy and water intensive to produce, it generally has a lower carbon footprint than other alternatives. Moreover, compared to virgin plastic, mechanically recycled plastic uses as much as 88% less total energy.
"Sustainability is a top priority for our company and core to why and how we collaborate with our customers to develop solutions that advance a circular, net-zero economy," said Joe Horton, Product Line Director, Berry Agile Solutions. "The NEUE water bottle is the perfect example of how we can achieve 'More Together,' delivering a durable, efficient, appealing option that helps keep resources in use and out of our environment."
NEUE Water is drawn from one of only two artesian wells in Denmark, which is renowned for a soft, rounded flavour. It is bottled just metres away from the source, enabling low-impact production. In the months since its launch, NEUE Water sold out within its first week of launching at Harrods, Europe's largest luxury department store, and won multiple awards, including gold for design at the Fine Water Society's annual Taste and Design Awards, 2023 InnoBev Awards for best in PET and best packaging/label design, and a Good Brand Award from Sublime Magazine for Advancing Social & Environmental Sustainability.
The attractive bottle shape also features an uninterrupted convex window on one side, which magnifies the label area for the six limited-edition artist labels to deliver an eye-catching product on shelf. The artwork will continue to change around the fashion seasons. The inaugural collection features six vibrant one-of-a-kind prints by Berlin-based artist Studio Raaad.