10/15/2024 | News release | Distributed by Public on 10/15/2024 07:40
Can you hear the countdown clock tick? BFCM is just around the corner.
At this point, everyone wants to be exactly on track according to our BFCM calendar : dotting i's and crossing t's, encouraging email subscribers to sign up for SMS, and finalizing gift guide creative. Maybe whistling a leisurely little tune.
But prepping for BFCM is more than executing a plan. It's also reacting to surprises that come with the retail industry's rush hour-and adapting to them sometimes involves a last-minute scramble.
Klaviyo AI is here to help. It's a powerful tool for Q3 testing and optimizations-but our smart features can also help you problem solve as the BFCM countdown clock ticks to zero.
Don't leave revenue on the table during the year's biggest shopping season. Here are 3 AI-powered playbooks for boosting BFCM performance that marketing teams can execute quickly.
One month out: Add pizzazz and personalization to your workhorse abandonment flows
Abandonment flows can drive major BFCM revenue. One year, Tecovas doubled their number of abandonment flows (adding site and browse abandonment), and their BFCM sale revenue from flows grew 138.8% YoY.
Didn't have time to give your abandonment flows the TLC they deserve this year? Enter: AI.
Blasting your full list too often, even during BFCM, can ding your deliverability. But you do want to target everyone who's likely to convert-and define that group as creatively and maximally as possible.
Sure, you've scheduled campaigns to your engaged segments, your VIPs, and your espresso shot segments. But is something (or someone) missing? Klaviyo AI can comb your subscriber list for hidden gems.
Maybe you sold out unexpectedly, or a big order is far behind schedule. It's a tough season for global logistics, but late or unfulfilled BFCM orders can mean missing holiday presents, so there's less flexibility than usual. Luckily, AI makes it easier to meet hard deadlines.
At the last minute, you can make a lasting impact with Klaviyo AI
Klaviyo AI is a huge time saver. Apparel retailer Proozy estimates it saves their team 45 minutes a day.
That makes it a superpower in a time crunch, like the final moments before BFCM. Instead of rushing through manual marketing work (and making mistakes!), you can collaborate with Klaviyo AI to adjust your plans quickly and seamlessly.
Create a better customer experience-and more holiday revenue-with Klaviyo AI.