Spotlighting Indigenous Representation in TV

In recent years, Indigenous representation in film and television has broken new barriers, with Native American actors and stories gaining critical recognition.

Why it matters

This growing visibility is more than just entertainment-it's shifting cultural perspectives and amplifying Indigenous voices across the nation​.

• This shift is crucial for cultural diversity and inclusion in mainstream media and is shaping the future of television.

Research highlights support for native shows

A 2022 Nielsen study revealed that Native representation in lead and recurring roles doubled from 2021 to 2022, challenging long-standing myths about the demand for Indigenous content. The Nielsen study also found that content featuring Native American people attracts new audiences and helps streaming platforms keep their ratings.

A recent study from IllumiNative found that television shows featuring authentic Native American representation significantly increase support for Indigenous issues and receive stronger critical and audience approval.

Native voices reshaping TV

Here's a closer look at four shows and actors pushing this movement forward.

1. "Echo" on Disney+

"Echo" introduces Maya Lopez, a member of the Choctaw Nation, who is portrayed by Alaqua Cox, an Indigenous actress from the Menominee and Mohican nations. This Marvel series is the first to center an Indigenous superhero, blending Indigenous culture with the excitement of the Marvel Cinematic Universe. "Echo," whose cast and crew are a mix of Native and non-Native talent, was the No. 1 series on Disney+ when it debuted earlier this year.

2. Lily Gladstone's rise in "Under the Bridge" on Hulu

Lily Gladstone, an Indigenous actress of Blackfeet and Nez Perce descent, has made waves in 2024, not only for her compelling role in Hulu's "Under the Bridge" but also for her Oscar nomination earlier this year. Her performance as a police officer in this crime drama, which also earned her an Emmy nomination for supporting actress in a limited series, solidifies her as a leading force in the industry. Gladstone's recent achievements serve as a powerful example of how Indigenous actors can shape the landscape of Hollywood, further breaking down barriers for Native talent.

3. "True Detective: Night Country" on HBO

The fourth season of "True Detective" takes place in the remote Alaskan town of Ennis, where Indigenous actors and storylines are at the core of this dark mystery. Actress Kali Reis, of Native American descent, stars alongside Jodie Foster in a story rooted in the harsh realities of life in the far north. This season delves into the cultural dynamics and challenges faced by Indigenous communities, like its exploration of the Missing and Murdered Indigenous Women and People movement.

4. "Reservation Dogs" and its 2024 Emmy nominations

Though "Reservation Dogs" concluded in 2023, its impact remains strong with Emmy nominations in 2024. Created by Sterlin Harjo and Taika Waititi, this FX series gave a raw and humorous portrayal of life on an Oklahoma reservation, driven entirely by Indigenous writers, directors, and actors. "Reservation Dogs" resonated with a broad range of viewers, proving that Native-led projects are both impactful and profitable. The show not only had millions of viewers, but also had 23% of viewers staying on Hulu's service to watch its other content.

As Indigenous representation grows in mainstream media, these shows and actors highlight the importance of elevating Native voices. They are not only entertaining but are reshaping how Indigenous stories are told.

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