The New York Times Company

09/16/2024 | Press release | Distributed by Public on 09/16/2024 11:10

The New York Times Brings Wordle to the World of Mixed Reality

Today, The Times is bringing Wordle, the New York Times Games phenomenon and daily ritual beloved by millions of global solvers, to Meta Quest.

Starting September 16, The Times is launching the new Wordle 2D panel app for Meta Quest headsets, including Quest 2, Quest 3 and Quest Pro headsets. Solvers can now take their Wordle gameplay into the interactive, new format of Mixed Reality and Virtual Reality.

The Wordle 2D Panel app for Quest headsets allows users to play this beloved and viral game in a new and fully immersive way. As Wordle was played over 4 billion times in 2023, the Wordle 2D Panel app aims to bring highly engaged audiences who habitually play to this virtual environment.

This built-for-Quest version of Wordle is part of a multi-year collaboration with Meta. The New York Times is always looking for new opportunities for people to engage with our distinctive products like Games in unique and creative ways. This collaboration reflects our embrace of innovative technologies and exploration of new formats and experiences, like Mixed Reality, to bring our content and products to life.

"Through this collaboration with Meta, we are thrilled to create and deliver even more incredible New York Times Games experiences that people will love and incorporate into their daily lives," said Joy Robins, Global Chief Advertising Officer of The New York Times. "From the beginning, we have seen so much excitement around Wordle from our audience and the premium brands we work with-this new initiative is a proofpoint of the continued passion around our products and ways we can expand into new formats and digital spaces."

The New York Times remains independent in its coverage of the world, and will have full control over the design and content of the Wordle 2D Panel app.