Only 2% of businesses have implemented firm wide cyber resilience, even as cyber security concerns are top of mind and the average data breach exceeds US$3M: PwC 2025 Global[...]

LONDON, 30 September 2024 - Almost four-fifths (77%) of organisations expect their cyber budget to increase over the coming year as organisations cite unpreparedness to an ever-expanding surface of cyber vulnerabilities, according to PwC's 2025 Global Digital Trust Insights survey, released today.

The survey, which surveyed 4,042 business and tech executives from across 77 countries and territories, finds that only 2% of companies surveyed have implemented cyber resilience across their organisation, even as more than three-fifths (66%) of tech leaders rank cyber as the top risk their organisation is prioritising for mitigation over the next 12 months. This comes as the average cost of a data breach across all respondents is US$3.3M.¹

As organisations increasingly operate across digital platforms, two-thirds (67%) note GenAI has increased their attack surface over the last year.

This year's survey findings highlight that what worries organisations most is what they're least prepared for. The top four cyber threats found most concerning - cloud-related threats (42%), hack-and-leak operations (38%), third-party breaches (35%) and attacks on connected products (33%) - are the same one's security executives feel least prepared to address.

Sean Joyce, Global Cyber & Privacy Leader, PwC US, said: