EE Limited

07/16/2024 | Press release | Distributed by Public on 07/16/2024 08:05

EE ANNOUNCES UK EXCLUSIVE RETAIL PARTNERSHIP WITH BEATS TO OFFER BEATS SOLO 4 MINECRAFT SPECIAL EDITION HEADPHONES

London,
16
July
2024
|
15:00
Europe/London

EE ANNOUNCES UK EXCLUSIVE RETAIL PARTNERSHIP WITH BEATS TO OFFER BEATS SOLO 4 MINECRAFT SPECIAL EDITION HEADPHONES

EE has today announced it will be offering Beats Solo 4 Minecraft Special Edition headphonescreated to celebrate the game's landmark 15-year anniversary - in the EE Studio store in Westfield London, White City, as well as via ee.co.uk. The partnership forms part of EE's ambition to become the UK's no.1 destination for gaming.

Minecraft teamed up with Beats by Dr. Dre to release a special edition Solo 4 headphone, featuring a Minecraft-inspired pixelated design with metallic green hinges and the iconic "Creeper" character.

Beats Solo 4 Minecraft Special Edition headphoneswill be available on 18th July from 3pm at both ee.co.uk, and in the EE Studio store, Westfield London, White City - a limited number will be available in store on a first come first serve basis (one per customer).

To mark the celebrations, the EE Studio will feature a Minecraft takeover and customers can also play Minecraft in EE's in-store Gaming Zone - one of the UK's largest dedicated community gaming hubs, with elite gaming rigs, racing simulators, virtual reality experiences and the most up-to-date games and consoles. The first customer who purchases a set of the headphones in the store will receive a Backbone mobile gaming controller (worth £99.99) and EE Game Card (worth £70), with the next nine customers able to also receive an EE Game Card worth £70 each.

Minecraftis the best-selling video game of all time with millions of players in every country around the world. The game is all about discovery, placing blocks and going on adventures, with the experience in the hands of every player.

Beats Solo 4 delivers upgraded, powerful sound, UltraPlush cushions, up to 50 hours of battery life, and Lossless Audio via USB-C made for extended listening and play. Now featuring Personalised Spatial Audio with dynamic head tracking, Solo 4 immerses you in your music and games for a truly interactive surround-sound experience.

Sam Kemp, Director of Gaming at EE, commented:"Minecraft is a global phenomenon that transcends gaming and has become a cultural movement with fans of all ages. So as part of our ambition to become the no.1 destination for gaming, we're excited to join in the 15-year celebrations and offer UK consumers access to the Beats Solo 4 Minecraft Special Edition headphones."

Beats Solo 4 Minecraft Special Edition headphones will be available for £199 from 3pm on 18thJuly at the EE Studio store in Westfield London, White City and at ee.co.uk.

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ABOUT EE

EE is one of UK's largest subscription businesses, backed by the UK's biggest and fastest mobile network, offering superfast connections in more places than any other operator.

Built on the foundation of decades of mobile and broadband leadership, EE is on a mission to be the most personal and customer-focused technology brand in the UK by playing a more meaningful role in customers' lives, with a suite of exciting products and services open to all UK consumers, available via a new 'EE ID' digital platform.

EE's mobile network continues to receive extensive recognition including UK's best overall network by RootMetrics® every year since 2014, as well as being named Network of the Year at the 2022 Mobile Industry Awards.

EE is committed to offering first class service in the industry and has over 400 stores across the UK. EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised as the UK's Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019.

EE was awarded The Sunday Times' Best 100 Companies to Work for in 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre & Customer Service awards. EE won Best Repair Service and Best Network Provider at the Mobile Industry Awards in September 2023 and was recognised as the provider that does more than any other to deliver a great service.

EE is part of BT Group's Consumer business unit which provides products and services to all of BT's consumer customers in the UK.

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ABOUT MINECRAFT

Minecraftis the best-selling video game of all time with millions of players in every country and territory around the world including Antarctica and the Vatican City. At its core, Minecraft is a game about placing blocks and going on adventures. The Minecraft franchise continues to reach new players through ongoing game updates, games likeMinecraft Education,Minecraft Legends, and Minecraft Dungeons, a diverse line of consumer products, a growing library of in-game Marketplace content, books and an upcoming major motion picture.

ABOUT BEATS

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand's continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.