Costello MBA global residency experience: consulting project with Circle Care Clinic in Dubai, UAE

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Each summer, MBA students at the Costello College of Business at George Mason University travel abroad as part of their global residency experience. The goal of the global residency experience is for these students to fully immerse themselves in the business culture of the country they are currently visiting. This year, four cohorts traveled to Greece, Japan, South Africa, and the United Arab Emirates (UAE), each having unique experiences based on their destination.

Cohort in front of the Burj Khalifa

During the global residency, the agenda includes site visits at companies ranging from multinationals to startups, delving into their business practices, and learning about the local culture with scheduled tours and events.

As Nirup Menon, professor of information systems and operations management and the faculty lead for the UAE trip, put it, "Sure, reading about doing business in Dubai is useful. But conducting a competition and market analysis for geographic or product scope expansion in Dubai gives students specific and lasting impressions about global business."

John Davis, the Costello MBA student ambassador, shared his experience and the project he and his team completed in the UAE. Their consulting project aimed to leverage their analytical skills and fresh perspectives to enhance Circle Care Clinic's services and operational efficiency.

The following project recap is written by John Davis, Costello MBA student ambassador.

Project Overview

Our consulting project focused on analyzing Circle Care Clinic's current services and facilities. My team and I conducted multiple meetings and site visits with Circle Care Clinic's business director Joe Hawayek, immersing ourselves in the clinic's daily operations to understand its strengths and areas for improvement. We also received great feedback from Mr. Hawayek: "Partnering with the Costello MBA program has been a transformative experience for Circle Care Clinic. Their insightful analysis and strategic recommendations have provided us with a clear roadmap for enhancing our services and expanding our footprint in the UAE healthcare landscape."

Recommendations

At Circle Care Clinic

Our top recommendation was expanding the services offered by Circle Care Clinic. Recognizing the growing trend and necessity of digital healthcare, we proposed integrating telemedicine services for specific specialties such as dermatology. This addition would broaden the clinic's reach and cater to the increasing demand for convenient and accessible healthcare options. Furthermore, we suggested introducing additional specialties and expanding current ones to attract a wider patient base and provide more comprehensive care. Specialties such as dermatology, women's health, and orthopedics were highlighted as potential growth areas based on our market research.

Our analysis also covered the strategic expansion of Circle Care Clinic to a third and fourth location within the UAE. We identified optimal locations based on demographic trends, population density, and competition analysis. The recommended sites were selected to ensure maximum accessibility and convenience for potential patients, aiming to solidify Circle Care Clinic's presence in the region. The expansion strategy included detailed plans for resource allocation, marketing, and phased implementation to ensure sustainable growth.

Takeaways

Sightseeing in the desert

This consulting project with Circle Care Clinic in Dubai provided us with valuable insights into international business and healthcare. We navigated the UAE's healthcare market, learning about its regulations, cultural nuances, and operational challenges. This experience enhanced our understanding of global business and equipped us with skills to thrive in diverse settings. Our team demonstrated analytical prowess and strategic thinking, contributing to the clinic's vision of exceptional healthcare services. This collaboration benefited both Circle Care Clinic and us, allowing us to bring together everything we learned throughout the course of our MBA program and provide insights and actionable growth plans to an established business in a foreign country.