iHeartMedia Inc.

11/22/2024 | Press release | Archived content

MeatEater, Inc. and iHeartMedia Extend Multi-Year Podcast Partnership

MeatEater, Inc. and iHeartMedia Extend Multi-Year Podcast Partnership

MeatEater Kids Debuts Special Holiday-Themed Series Ahead of 2025 Return

Listen to the trailer now, HERE

BOZEMAN, MT AND NEW YORK, NY - Leading outdoors media and consumer products company MeatEater, Inc. and iHeartMedia, the No. 1 podcast publisher globally according to Podtrac, announced today they have extended their distribution and production partnership across The MeatEater Podcast Network. Following a highly successful initial collaboration that began in 2021, this new multi-year commitment with iHeart positions the growth of MeatEater's podcast portfolio of 11 weekly podcasts across six channels for further acceleration from iHeart's expansive distribution and sales platform. This renewal reflects a shared vision for creating compelling, thought-provoking discussion and narratives about hunting, fishing, the outdoors, conservation, and American history for rapt audiences worldwide.

Since inking the initial deal, MeatEater's flagship weekly podcast The MeatEater Podcast with Steven Rinella continues to set the standard for outdoor podcasts, ranking No. 1 on the podcast charts in the Wilderness category and frequently ranking in the top 10 in the entire Sports category, per Chartable, with more than 37k listener reviews and an average score of 4.9/5 stars on Apple. The MeatEater Podcast is distributed broadly every Monday on Apple Podcasts, Spotify, and wherever audio podcasts are found as well as in a video format on the recently launched MeatEater Podcast Network YouTube channel.

In addition to Steven Rinella's The MeatEater Podcast, The MeatEater Podcast feed now also includes the weekly MeatEater Trivia hosted by Spencer Neuharth (which also debuts on YouTube every Wednesday) as well as a new live program, MeatEater Radio Live, airing every Thursday at 1 ET, live on the MeatEater Podcast Network YouTube channel. Clay Newcomb's Bear Grease franchise has expanded to include This Country Life, hosted by Brent Reaves. Other MeatEater Podcast Network shows have also had continued success under the partnership, including Wired to Hunt with Mark Kenyon, Cal Of The Wild with Ryan Callaghan, and Bear Grease with Clay Newcomb, which all regularly rank in the top 5 podcasts in the Wilderness category. All video podcast episodes, plus episodes from Bear Grease Render and Wired to Hunt, are also available in video format on the MeatEater Podcast Network YouTube channel. As a part of the new deal, iHeartMedia and MeatEater will continue collaborating to create new co-produced podcasts in the outdoor, conservation and wild foods space.

Kicking off this renewed partnership, MeatEater will return its MeatEater Kids series for a 5-episode run starting November 25th and concluding December 27th. Airing just in time for the holiday travel season, this new run will serve as the perfect family audio companion during the busiest travel season of the year. The first season of MeatEater Kids, an educational series featuring trivia and other outdoor-focused features designed for parents' and kids' co-listening, was released in July 2024. In addition to the limited holiday run, new MeatEater Kids seasons will return in 2025.

"We're thrilled to call iHeartMedia our partner on the MeatEater Podcast Network over the coming years. The best partners are the ones who both support you and push you beyond your comfort zone. iHeart has been that partner for us since 2021, and we look forward to serving MeatEater fans and advertisers alike with continued investment and growth in our portfolio," said Andrew Barge, Chief Content Officer at MeatEater. "MeatEater and iHeart look forward to more outdoor storytelling that fosters a deeper understanding of wild spaces and inspires Americans to live closer to nature."

"We are excited to extend our partnership with the MeatEater team and continue to bring these shows to listeners everywhere," said Will Pearson, President of iHeartPodcasts. "The MeatEater Podcast Network is an unmatched resource for connecting with the outdoors, providing educational and entertaining shows for the entire family, like our upcoming special holiday edition of the MeatEater Kids series. The past few years really served as a springboard for listeners to get back to nature and we are proud to continue to help share resources that make it easier for the whole family."

All new co-produced and existing MeatEater podcasts will be available on iHeartRadio and all major podcast listening platforms. The iHeartPodcast Network, which sees more than 174 million U.S. downloads each month, spans every category from business, sports, spirituality and technology to entertainment, lifestyle, family, comedy and true crime-and everything in between-making iHeartPodcasts the largest publisher of podcast content in the world.

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About MeatEater, Inc.

MeatEater, Inc. is an outdoor lifestyle media and consumer products company founded by renowned writer and TV/podcast personality Steven Rinella. Host of the long-running TV series MeatEater and The MeatEater Podcast (among the top ten sports podcasts), Rinella has gained wide popularity with hunters, anglers, and others through his passion for outdoor adventure and wild foods, as well as his strong commitment to conservation. With the belief that a deeper understanding of the natural world enriches all of our lives, MeatEater brings together leading influencers in the categories of hunting, fishing, wild foods, and conservation to provide a community of fans with premium content, apparel, equipment, and experiences. MeatEater, Inc. is the parent company of First Lite (technical hunting apparel), FHF Gear (outdoor accessories), Phelps Game Calls, and Dave Smith Decoys. MeatEater's video content is distributed via Netflix, Outdoor Sportsman Group cable networks, YouTube, its website www.themeateater.com, its own free ad-supported TV (FAST) channel, and numerous ad-supported video on demand (AVOD) platforms including Roku, PlutoTV, Tubi, and Amazon FreeVee. The company is based in Bozeman, MT; First Lite is based in Hailey, ID.

About iHeartMedia, Inc.

iHeartMedia (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month. It consists of three business groups.

With its quarter of a billion monthly listeners, the iHeartMedia Multiplatform Group has a greater reach than any other media company in the U.S. Its leadership position in audio extends across multiple platforms, including more than 860 live broadcast stations in over 160 markets nationwide; its National Sales organization; and the company's live and virtual events business. It also includes Premiere Networks, the industry's largest Networks business, with its Total Traffic and Weather Network (TTWN); and BIN: Black Information Network, the first and only 24/7 national and local all news audio service for the Black community. iHeartMedia also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio suite of data targeting and attribution products using data from its massive consumer base.

The iHeartMedia Digital Audio Group includes the company's fast-growing podcasting business -- iHeartMedia is the number one podcast publisher in downloads, unique listeners, revenue and earnings -- as well as its industry-leading iHeartRadio digital service, available across more than 500 platforms and 2,000 devices; the company's digital sites, newsletters, digital services and programs; its digital advertising technology companies; and its audio industry-leading social media footprint.

The company's Audio & Media Services reportable segment includes Katz Media Group, the nation's largest media representation company, and RCS, the world's leading provider of broadcast and webcast software.

Visit iHeartMedia.com for more company information.