The Weekly 10: marketing, media and industry statistics to know now: August 28, 2024 edition

From YouTube's growing popularity as a podcast listening platform to the share of consumers who return an online purchase each month, these are the data points we'repaying attention to right now.

25%

The discount that Walmart+ members can now geton Burger King digital orders - in addition to getting a free Whopper every three months - as part of the retailer's annual $98 subscription program, per Food & Wine.

88.6%

The percentage by which web searches for "marketing degree" have jumped in the U.S. since the premiere of Netflix's "Emily in Paris" in October 2020, according to data from Skyline Social, per Marketing Interactive. In the show, actressLily Collins plays Emily Cooper, an aspiring marketing executive.

31%

The share of podcast listeners who say YouTube is their listening platformof choice, making it the most popularpodcast listeningplatformin the U.S., according to 9to5 Mac, per MediaPost. (Spotify is No. 2 at 21%and Apple Podcastsis No. 3 at12%.)

61%

The year-over-year increase in mobile shopping appinstalls in the first half of 2024, according to analytics firm Adjust's new shopping app insights report.

56%

The share of marketers who citedconnected TV (CTV) and streaming as a top priority in the second half of 2024, followed by generative AI (55%) and TikTok and social video (47%), according toMediaocean'slatest market report, per Marketing Dive.

216,029

The number of fans who attended the2024U.S. Open's pre-tournament performances, practiceand qualifying rounds-up 37% fromlast year's pre-tournament "Fan Week" attendance - per Sportico. With the tournament now underway(through Sept. 9), the United States Tennis Association is aimingto surpass last year's combined "Fan Week" and tournament attendance record of 957,000.

4 in 10

The approximate share of U.S. consumers who return an item they purchasedonline at least once a month, according topost-purchase intelligence platformNarvar's8thannual State of Returns Report, per Chain Store Age.

$1 billion

The international box office ticket sales figure that Disney Pixar's "Inside Out 2" just surpassed, making it the first animated film and only the 12thfilm of any typeto achieve thisfeat, per Variety.

No. 1

The spot captured by Sheinon the list of the top 10apparel retail sites(ranked by unique U.S. visitors) in June,with 46.9 million unique visitorsthat month, according tojust-released data fromComscore, per eMarketer.

63%

The share of Q2 open programmatic ad spending captured by the video gaming category,for a total of $4 billion, according to Pixalate'sGlobal Mobile Ad Spend Trends: IAB Categories & Subcategoriesstudy, per MediaPost.