11/20/2024 | Press release | Distributed by Public on 11/20/2024 08:04
Nike is introducing its new road running footwear lineup, designed to connect athletes with the brand's best running footwear innovation and help them seamlessly gear up for whatever run they want to take that day, from a jog around the neighborhood to the peak of a marathon training plan.
Nike heard from runners that they wanted a more intuitive way to select the best shoe out of the brand's full offering to match the running experience they want to have on any given day. To give runners that clarity and consistency across Nike's franchises, the brand simplified its road running footwear lineup.
The new lineup, comprised of three categories, is based on trusted Nike mainstay franchises and dedicated to what runners love most: cushioning. Each category offers a distinct benefit and a different mix of Nike technologies and price points, providing a variety of options for all runners.
An "Icon" model anchors each category. For example, Pegasus 41 and the Vomero 18 are Icon models of the responsive and maximum cushioning categories, respectively. "Plus" and "Premium" silhouettes create distinction within their categories, offering a combination of Nike's best technologies for an elevated experience. The intent is to push the boundaries of what supportive, responsive and maximum cushioning can feel like.
"We know runners just want a shoe that feels right for their daily runs. They don't want to overthink it," says Marian Dougherty, Senior Director, Running Footwear Product. "That's why we have streamlined our offerings and created clear distinction between them so runners can easily find what they need. It's all about finding that sweet spot so runners can just lace up and hit the road."
For instance, if a runner is after a fast city run and needs great cushioning and energy return, the Pegasus will be a great solution. Or if they're looking for a comfortable, plush ride for a long, easy run, Vomero will be the best fit. If they're seeking a more stable, guided run, they should look no further than Structure.
"For 50 years we've obsessed the details to make the best products that serve the needs of all runners - no matter where or how fast they run," Dougherty says. "Where the athlete runs determines how we tune and build a cushioning system to meet their needs across race, road and trail running."
The Pegasus 41 and Pegasus Plus are available globally at nike.com and select retailers; the Pegasus Premium will launch in late January 2025.
The Vomero 18 will be available globally starting February 27, 2025; the Vomero Plus, Premium and new Structure silhouettes will be available later in 2025.