11/20/2024 | Press release | Distributed by Public on 11/20/2024 08:04
Nike is launching the next generation of elevated running essentials: Nike Swift for women and Nike Stride for men.
The collections combine existing running favorites and Nike innovations that work together to meet runners' needs. Created with intentional design, premium materials and meticulous attention to the details that impact running performance, the Swift and Stride collections are the foundation of a runner's kit. They are everything a runner needs and nothing that they don't - a "just right" approach informed by the voice of the athlete.
The collections take the guesswork out of gear so runners can focus on their performance goals. Nuanced adjustment to hemlines and other finishes deliver greater comfort for zero-distraction runs. Dri-FIT technology, UV protection and 360-degree reflective details help athletes run comfortably and confidently year-round, regardless of the elements.
These features pair with a bold Nike aesthetic and evolved cuts for more flattering fits for every body - a testament to Nike's commitment to equip all runners with stylish performance apparel.
"Running isn't just about the miles. It's about feeling confident, comfortable and true to yourself with every step. The Nike Swift collection is designed to provide that for runners. It's like a trusted friend who knows exactly what you need, no matter your size, pace or personal style," says Kema Ferrall, Senior Director, Global Women's Running Apparel. "When I put on these pieces, I feel seen, supported and ready to take on any challenge - be it a gentle jog or a marathon. It's not just apparel. It's a celebration of every woman's unique running journey, empowering us to express ourselves freely as we chase our goals across all seasons."
The Swift collection is made up of 10 apparel pieces designed for the needs and preferences of women. Versatility was the north star for this collection, which features pieces that allow women to easily transition from a run to another sport or the rest of life. Each piece was tested throughout the creation process by athletes with different body shapes and running experience, and their feedback informed design evolutions that help Nike icons like Dri-FIT running shorts and leggings and the Nike Swoosh Bra better serve today's runner.
The Stride collection features four men's Dri-FIT staples: a T-shirt, ½ zip top, short and pant, along with the lightweight Stride Packable Repel UV Jacket. The fit and breathability of each piece have evolved to better meet runners' expectations, while practical reflective features and improved storage provide peace of mind.
These timeless collections are the latest examples of Nike's commitment to equipping all athletes - regardless of where or how they run - with running innovations that help them reach their goals.
"With Nike Stride, we've created running gear that's as adaptable and driven as the runners who wear it," says Patrick Montoya, Product Line Manager, Global Men's Running Apparel. "Every piece is engineered and tested to enhance your performance, from the ultralight feel to the smart storage solutions. It's all about giving you the confidence to push your limits, whether you're crushing a quick 5K or preparing for your first marathon."
The Nike Swift and Stride collections will be available globally at nike.com and select retailers January 1, 2025.