American Honda Motor Co. Inc.

10/01/2024 | Press release | Distributed by Public on 10/01/2024 10:39

American Honda Posts Strong Sales Despite Supply and Weather Issues, Fewer Selling Days

October 1, 2024
  • American Honda September sales of 105,527 units takes 2024 sales over 1 million mark a month earlier than in 2023; sales are up 8.8% YTD
  • Honda brand September sales of 95,601, up 10.2% for Q3 and an increase of over 11.5% for the year
  • Acura brand posts September sales of 9,926 units; with Q3 SUV sales up 5.7% over Q3 2023
  • AHM electrified sales top 90,000 units in Q3; all-time best sales quarter for EV and hybrid-electric models

American Honda

YTD

Total

1,056,495
+8.8%

Cars

338,198
+0.2%

Trucks

718,297
+13.4%

Total

97,124
-12.1%

Cars

25,087
-34.7%

Trucks

72,037
-0.1%

Total

959,371
+11.5%

Cars

313,111
+4.7%

Trucks

646,260
+15.2%

American Honda

Q3

Total

366,214
+8.0%

Cars

109,840
-6.7%

Trucks

256,324
+15.7%

Total

33,109
-10.3%

Cars

7,238
-41.7%

Trucks

25,871
+5.7%

Total

333,105
+10.2%

Cars

102,602
-2.5%

Trucks

230,503
+17.0%

American Honda

September

Total

105,527
-8.6%

Cars

31,250
-21.0%

Trucks

74,277
-2.1%

Total

9,926
-21.7%

Cars

2,064
-48.6%

Trucks

7,862
-9.2%

Total

95,601
-7.0%

Cars

29,186
-17.8%

Trucks

66,415
-1.2%

American Honda
YTD

Total

1,056,495
+8.8%

Cars

338,198
+0.2%

Trucks

718,297
+13.4%

Total

97,124
-12.1%

Cars

25,087
-34.7%

Trucks

72,037
-0.1%

Total

959,371
+11.5%

Cars

313,111
+4.7%

Trucks

646,260
+15.2%

Q3

Total

366,214
+8.0%

Cars

109,840
-6.7%

Trucks

256,324
+15.7%

Total

33,109
-10.3%

Cars

7,238
-41.7%

Trucks

25,871
+5.7%

Total

333,105
+10.2%

Cars

102,602
-2.5%

Trucks

230,503
+17.0%

Sept

Total

105,527
-8.6%

Cars

31,250
-21.0%

Trucks

74,277
-2.1%

Total

9,926
-21.7%

Cars

2,064
-48.6%

Trucks

7,862
-9.2%

Total

95,601
-7.0%

Cars

29,186
-17.8%

Trucks

66,415
-1.2%

"Our sales momentum has continued through the third quarter with strong demand for Honda and Acura SUVs, and growing sales of electrified models, said Lance Woelfer, vice president of Auto Sales at American Honda Motor Co. Inc. " Despite some supply issues due to the preparation for EV manufacturing and supply challenges related to the catastrophic Hurricane Helene in the Southeast, we continue to gain sales momentum based on a flexible strategy of offering fuel efficient petrol, hybrid-electric and battery-electric models to meet the needs of our customers."

BRAND REPORT

Sales Highlights

  • Pilot sales up 25% YTD, up 38% in Q3 and 62% for September; rugged TrailSport model represents over 16% of sales mix for 2024
  • HR-V sales up 16% in Q3 (best all-time) and up 31.9% YTD
  • CR-V remains top-selling Honda with 29,217 units; up 13.7% YTD, over 54% hybrid-electric sales mix
  • Civic sales up 28% YTD; new hybrid already contributing 17.7% of sales mix
  • Accord demand remains strong; sales impacted by preparation for EV production in Ohio; over 50% of sales mix is hybrid-electric
  • Odyssey sales up 18% in Q3 to remain minivan retail sales leader
  • Ridgeline posts best-ever Q3 sales
  • Prologue posted another strong month with Sept. sales of 3,785 units

Product News

Prologue and new Civic hybrid named to NACTOY's "Best of 2025" list as semifinalists in this year's awards.

2025 Civic adds new styling, technology and available award-winning hybrid-electric powertrain.

BRAND REPORT

Sales Highlights

  • Integra tops 1,500 units to continue leading gateway segment; sales impacted by preparation for EV production in Ohio
  • MDX Sept. sales top 3,200 units with strong turn rates despite lean inventory
  • RDX sales up 18% YTD (3,609 units in Sept.); 2025 model arriving at dealers
  • All-electric ZDX sales continue building momentum, topping 970 units to rank as #3 BEV CUV in premium midsize segment

Product News

New 2025 Acura RDX now on sale with updated cabin, enhanced technology and styling.

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