Bringing creativity to life: Make anything quickly and easily with Adobe Express

Bringing creativity to life: Make anything quickly and easily with Adobe Express

We're living in a world where the sheer number of new channels, markets, and audience preferences has led to an explosion of content. As a result, our ability to communicate ideas visually, craft engaging content, and use digital tools is now a must-have for content creators and business users of all backgrounds and skill levels.

Whether you're a student preparing for the future, a small business trying to stand out, or a global enterprise managing a complex brand - compelling, creative content now sits at the heart of how we communicate and connect with the modern audience.

That's where Adobe Express shines. It's the quick and easy create-anything app that empowers everyone to promote their ideas, passions, and business - with generative AI-powered features designed to be safe for business.

And the response from the Adobe Express community has been incredible. Day by day, the community's growth is inspiring: with a 96 percent boost in active users, and an 86 percent YoY increase in the number of cumulative creations made through Adobe Express.

Revolutionising enterprise workflows and content supply chains

From retail to telecoms, and financial services to manufacturing, Adobe Express is built for business, making it simple for any person from any team to create on-brand, visual content that drives personalised experiences and tangible business outcomes.

The latest Adobe Express release is especially exciting because it promotes both better collaboration between everyone involved in the content creation process, and also enables marketers and business users to make high-quality and professional-looking content, helping brands meet their audiences where they are with the messages that matter most.

As we've seen with so many other Adobe products, adding generative AI into the mix takes things to the next level. With generative AI, Adobe Express unlocks a new level of creative freedom and expression, makes workflows faster and smoother and, ultimately, helps teams work smarter, not harder.

Of course, with so much content being created, it's important to have safeguards in place to protect brand identity and value. Firefly-powered generative AI features in Adobe Express are designed to be commercially safe, so users can create and publish content with confidence. For example, Brand Controls and Locked Templates give creative studios more options to reinforce brand integrity by ensuring wherever content is created, it remains on-brand.

Importantly, Adobe Express for Enterprise integrates with Adobe Acrobat, Adobe Creative Cloud and Adobe Experience Manager Assets, as well as Adobe GenStudio, providing an unmatched suite of connected digital marketing tools.

Prudential, dentsu, The Sundance Institute, ABB, RedHat, Virgin Australia and Workday are just a few of the global names wielding the power of Adobe Express. The Sundance Institute, for example, used Adobe Express to promote the world-famous Sundance Film Festival over social media, sharing highlights, news, and events with its millions of followers. At this year's festival, the Institute's 'Tip of the Day' series of creative social media posts increased impressions by 86 percent and boosted followers by 70 percent.

Meanwhile, dentsu is freeing up designer capacity using Adobe Express, empowering every marketer to create professional-looking, on-brand content at scale - resulting in an impressive 70 percent faster time-to-market.

A creative space for small businesses and solopreneurs to thrive

Understandably, those in small businesses and solopreneurs need to wear many hats and they don't possess dedicated creative teams. With Adobe Express, people of all skill levels and experience can easily create professional-looking content quickly.

Whether you're working on social media posts, presentations, flyers, or other marketing assets, Adobe Express makes it easy to bring your ideas to life. For small businesses especially, it's a game-changer, allowing them to quickly build their brand and connect with their audience easily.

In fact, we recently teamed up with visionary entrepreneur Steven Bartlett to showcase how small businesses and solopreneurs can use Adobe Express to fast-track their business goals by quickly turning creative ideas into actions.

The Express Collective

The Express Collective is an eclectic mix of exciting movers and shakers from the UK small business and entrepreneurial scene, such as fragrance and lifestyle brand Earl of East, skincare brand Yendy, and artisan restaurant Dudley's.

With varying creative skillsets and business propositions, the members of the Express Collective are integrating Adobe Express into their working lives, providing a real and relatable lens through which the wider creative community can access knowledge, advice, and inspiration.

Empowering students to become creators

Finally, Adobe Express brings creative expression and digital literacy directly into the classroom, including free access for all K12 students and teachers globally. Adobe Express equips teachers with new and fun ways to engage their students, helping them develop critical thinking, creative problem-solving, and collaboration skills that both prepare students for the workforce, and also boost academic outcomes.

This year, 1 in 4 students in UK higher education have free access to Adobe premium software, with institutions across the country signing up for Creative Campus status.

With thousands of stunning templates and royalty-free assets, it's the accessibility and simplicity of Adobe Express that make it such a perfect springboard for young creators, allowing them to flex their creative muscles and express their unique ideas, all in a learning environment that's designed to be safe for the classroom.

A future built on accessible, responsible creativity

As the demand for more engaging, high-quality content continues to rise, the reach of Adobe Express is not only transforming how content is created and shared, but also changing how marketers work.

And the momentum won't stop there. As the creativity company, we will continue to focus on increasing accessibility to digital tools, responsible use of AI, and seamless integration across all creative workflows. Ultimately, it's about breaking down barriers in creativity and content creation - for everyone.

To learn more about Adobe Express, visit here.

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