Adobe Inc.

11/12/2024 | News release | Archived content

Frame.io’s Camera to Cloud adds real-time photo & video collaboration

Frame.io's Camera to Cloud adds real-time photo & video collaboration

Desk shot is Photo © Timur Civan.

At Adobe Max 2024, New camera-to-cloud integrations were announced for Canon, Nikon, and Leica cameras, joining those already offered by Fujifilm, Panasonic LUMIX, and RED Photography and video pros worldwide can instantly upload media from their cameras to Frame.io, enabling seamless workflows from capture through delivery.

Paired with the new Frame.io Lightroom connection, these advancements allow creatives to edit, review, and share projects in real-time, making media management and cross-team collaboration more efficient than ever. Photographers can streamline their workflows by automatically transferring images directly into Lightroom using Frame.io Camera to Cloud.

This integration supports seamless collaboration, allowing photographers to make selections in Frame.io and instantly push their best shots to Lightroom. Editors can then access and retouch images in real-time from any location, before uploading them back into Frame.io for delivery or distribution. There are no cables to tether, and there is no need to remove memory cards and transfer media.

Be sure to check out the demo by Adobe's Terry White.

Why Camera to Cloud changes everything

Photo © Richard Harrington.

Fujifilm was first to add stills camera support for Camera to Cloud (C2C). The platform's ongoing innovation and evolution continue to revolutionize production workflows by enabling instant uploads of images and videos directly from the camera to the cloud, bypassing traditional backup and data transfer steps.

Quite simply, for many, speed is everything, bringing a competitive edge, more engagement, and cost savings. This seamless process allows photographers and videographers to access, review, and collaborate on assets in real-time, no matter where they are. The technology breaks down traditional boundaries between production and post-production, empowering team members to start working on projects immediately after capture, whether for editing, review, or remote feedback.

With C2C, professional creatives can now effortlessly collaborate with off-site team members, such as art directors, editors, and retouches, who can access and work on files seconds after being created. This capability accelerates the workflow and maximizes flexibility and efficiency, enabling photographers and filmmakers to save significant time and resources. By removing the delay in accessing and sharing media, C2C offers a next-generation solution that redefines what's possible in still and video production.

More gear with Camera to Cloud built-in

At Adobe MAX, Fujifilm introduced X-M5, a new mirrorless digital camera with a compact and lightweight body. It is the ninth Fujifilm camera to include Camera to Cloud capabilities. Fujifilm X-M5 is equipped with AI autofocus and high-quality photo and video capture. It's the perfect camera for creatives on the go looking for a stylish camera that's easy to bring along.

Photo © 2024 Ryan Tuttle.

X-M5 is fully compatible with Frame.io Camera to Cloud, enabling you to collaborate online with other creatives - anywhere in the world. Use it or any of the nine Fujifilm cameras that are available with Camera to Cloud built-in.

Send what you want, when you want

Deliver video and photos in professional and optimized quality directly to your Frame.io account. Once the files are recorded and transferred to Frame.io, they are easy for teammates and collaborators to access in near real-time. Files can also be transmitted automatically, individually sent, or prioritized directly on the camera.

Start working before the waiting ever begins

Frame.io Camera to Cloud cameras bring the future of production workflows to wherever they are being used to create images and tell stories. From the first press of the shutter or the end of the first take, files will automatically upload to Frame.io directly from the camera and be ready for use within seconds of being made.

Connect with Adobe Creative Cloud

Frame.io Camera to Cloud is the fastest, easiest, and most secure way to automatically transfer footage and photos from cameras to collaborators anywhere in the world. Several Adobe applications already have collaboration features, and the newly improvedFrame.io Version 4 offers several new benefits to explore.

Learn more about Frame.io version 4 released at Adobe Max.

Keep Learning

Want to explore the Camera to Cloud workflow in-depth? You can watch the on-demand version of this year's session from Adobe MAX.

Discover the power of the revolutionary Camera to Cloud integration with Frame.io and Fujifilm. You'll see a team of pros capture and share content instantly from the field. Watch as photographers and designers collaborate in real-time, uploading photos and videos directly to the cloud for seamless editing and feedback. See how this workflow could elevate your own storytelling, making teamwork faster and more efficient than ever!

See how to use Camera to Cloud with Fujifilm cameras.