Online Privacy and Other Areas Where Supreme Court Rulings Could Reshape Marketing Regulation

Trade groups look forward to challenging limits set by federal agencies: 'If I had a bottle of Champagne, I would be drinking it right now.'

The Supreme Court's rulings this month regarding how federal agencies regulate business will inspire new legal battles that could have significant long-term effects on the marketing industry.

The Loper decision will restrain the FTC's ability to make new rules permanent, because judges considering challenges no longer need to defer to the agency on ambiguous areas, said Alison Pepper, executive vice president of government relations and sustainability at the 4A's, a trade group representing ad agencies.

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