Beacon Media Group & Future Today Fundraise to Support Toy Foundation’s Children’s Hospital Program

Beacon Media Group & Future Today Fundraise to Support The Toy Foundation's Children's Hospital Program

NEW YORK, NY | November 5, 2024 - Beacon Media Group, a full-service marketing, communications and media agency group and integral partner of the toy industry, hosted an employee-driven friends and family online fundraiser this summer in support of The Toy Foundation's work delivering play to children's hospitals. In addition to the employees raising cash donations, Future Today, a leading streaming technology provider and trusted vendor of Beacon Media Group, joined the fundraiser with a matching contribution in support of children in need.

The funds raised were donated to a NICU (Neonatal Intensive Care Unit) at the Children's Hospital at Montefiore (CHAM) to provide infant patients with the care and tools they need to heal. Specialists at the CHAM NICUs provide advanced, comprehensive care to fragile newborns, as well as family-centered support for caregivers and loved ones.

"Supporting families in need, especially during the most difficult times, is a key component of Beacon Media's DNA," said Kathleen Campisano, global chief marketing officer at Beacon Media Group. "When a baby is in the NICU, that does not mean their learning and development stops. We're proud to rally our team and partner with Future Today to support The Toy Foundation help improve care at Children's Hospital at Montefiore."

On October 28, representatives from Beacon Media Group and Future Today joined The Toy Foundation at CHAM for a check presentation to the hospital's NICU team, as well as a meet-and-greet and tour of the NICU to see the critical care delivered to infant patients every day, and donor support that is needed.

"Future Today is honored to partner with Beacon Media Group to deliver the benefits of play, comfort, and a moment of joy to the babies and families during their NICU stay," said Nunzio Appio at Future Today.

CHAM is a partner of The Toy Foundation, having received three play grants to upgrade the hospital's play space in the emergency department, create customized and realistic medical play equipment, and purchase sensory supplies. These play grants are three of nearly 60 grants funded through The Toy Foundation's Children's Hospital Play Grants program since 2021, which has improved pediatric care for 500,000 children and families in need at children's hospitals nationwide.

In addition to this dedicated fundraiser, Beacon Media Group is a year-round supporter of The Toy Foundation's Children's Hospital Play Grants program, along with Mattel and VTech Electronics.

To support TTF's Play Grants program through a fundraiser or customized partnership, contact The Toy Foundation staff.

Follow The Toy Foundation on LinkedIn, Instagram, and Facebook for updates and to learn more about the toy industry's impact delivering play to children in need.

About The Toy Foundation™ www.toyfoundation.org
The Toy Foundation™ (TTF) is a 501 (c)(3) children's charity and philanthropic arm of The Toy Association. The uniting force for the collective philanthropy of the toy industry for the benefit of all children in need, TTF works with small, medium, and large companies to create a world where every child experiences the comfort, joy, and extraordinary physical, emotional, and educational benefits of play through three program areas - The Toy Bank, Play Grants, and Talent Pipeline Program. Thanks to the toy industry's support, TTF has delivered play to more than 31 million children in need around the world.

About Beacon Media Group
Beacon Media Group is a full-service marketing, communications, and media agency group focused on building meaningful connections between consumers and brands across a diverse range of industries, including consumer products, entertainment, gaming, lifestyle, and technology. Beacon Communications' integrated expertise brings the voice of brands to the forefront and makes them part of influential consumer conversation through PR, social media, influencer marketing, and creative services. The Beacon Media division offers media research, strategic planning, and buying services across traditional and emerging platforms (including TV, CTV/OTT, VOD, OLV, Retail Media, Social, Gaming, Paid Influencer, Audio, and other leading Digital Media channels).

About Future Today
Future Today is a leader in the ad-supported streaming media universe with its flagship channels - Fawesome, HappyKids, and iFood.tv - ranking in the top free channels across nearly every OTT consumer platform. The company's proprietary, cloud-based technology platform manages OTT services for hundreds of content owners, producers, distributors and major media companies helping them launch and monetize complex Connected TV channels across devices in a matter of days. Future Today's comprehensive portfolio of technology and services includes video management, content management and publishing, app development and maintenance, cross-channel promotion, advertising, monetization, and more. Learn more about Future Today here.

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