3 ways OTC brands can stand out at retail

When sharing shelf space and consumer attention with thousands of over-the-counter health products, how can your product stand out?

It starts with understanding the attitudes and values your customers hold and how your product uniquely satisfies their needs. Add to that an authentic brand story that is delivered through an exceptional experience at point of sale.

With the "3 ways OTC brands can stand out at retail" guide, we illustrate how your OTC product can go from shelf to shopping cart with innovative, data-driven strategies.

In this guide, you'll discover how to: