General Mills Inc.
07/18/2024 | News release | Distributed by Public on 07/18/2024 08:21
Comedian Ronny Chieng and :ratio Help Consumers Celebrate Every Win
Food
Jul 18, 2024
Comedian Ronny Chieng and :ratio Help Consumers Celebrate Every Win
:ratio is one of many General Mills brands doubling down on product innovations in response to evolving consumer needs.
Our :ratio portfolio makes it super easy for people to hit their macro goals, but we also know that process can sometimes feel super serious. We decided to work with Ronny because he brings the exact mindset that embodies the :ratio brand: celebrating the small wins with a lighthearted approach - and a delicious snack in hand.Tiffany Seelen
Senior Manager, Brand Experience, Dairy at General Mills
General Mills Responds to What Consumers Want
When it comes to the foods people eat, most health-conscious consumers aren't looking for anything too fancy in their diets, and a combination of high protein and low sugar foods are ideal options. General Mills takes these consumer insights seriously with their product portfolio to deliver what consumers really want. "Our job during the year ahead is to make sure that we're creating value for consumers," said General Mills CEO Jeff Harmening in a recent interview.
Part of creating that value for consumers is listening to them - and we know they are craving more protein-forward options in an easy and cost-effective way to manage their lifestyles.
Earlier this year, new protein-packed options of fan favorite brands hit shelves - like Yoplait Protein and Wheaties Protein - bringing more delicious and balanced options to the breakfast table. And now, :ratio - General Mills' macro-friendly brand that does the math for you - is making it even easier to enjoy balanced options, but in a deliciously simple way.
:ratio's full lineup of macro-focused offerings includes a tasty range of granola, cereal, snack bars, and dairy snacks that help people stay on track with their health goals - no matter what the day brings. And :ratio dairy protein snack is a true no-brainer choice in the yogurt aisle, with the highest protein offering per serving at 25 grams.
:ratio believes every small decision is a big deal throughout your day, and with a unique combination of high protein with low sugar and carbs, :ratio helps make small wins easy.
How :ratio is Reaching Consumers in New Ways with Ronny Chieng
To celebrate those small wins, :ratio is also bringing some humor to snack time by joining forces with comedian Ronny Chieng. The brand is partnering with Chieng in a new campaign this summer, focusing on how "every win counts" and offering relatable motivation to help consumers celebrate the simple moments that make up every day. Chieng approaches daily life with levity when he can, especially when managing things like wellness goals can feel overwhelming.
"Our :ratio portfolio makes it super easy for people to hit their macro goals, but we also know that process can sometimes feel super serious," said Tiffany Seelen, Senior Manager of Brand Experience for Dairy at General Mills. "We decided to work with Ronny because he brings the exact mindset that embodies the :ratio brand: celebrating the small wins with a lighthearted approach - and a delicious snack in hand."
New Look, Same Triple Threat of Goodness
:ratio is also taking a refreshed look at its most macro-friendly products.
To further emphasize the brand's offerings, fans may notice some of :ratio's keto-friendly products have been rebranded to :ratio TRIO to more clearly communicate their triple threat of high protein, low sugar and low carbs.
Consumers can look for delicious :ratio dairy products in the yogurt aisle, including :ratio High Protein Dairy Snacks in flavors like Strawberry and Key Lime, :ratio TRIO Dairy Snacks in flavors like Coconut and Peach, and :ratio TRIO Dairy Drinks in flavors like Mixed Berry and Vanilla. Other :ratio offerings include Soft Baked Bars, Crunchy Bars, Granola, Cereal and more in various flavors.