Safran SA

05/09/2024 | Press release | Archived content

Harmony – When art embraces technology – Part 1

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Harmony - When art embraces technology - Part 1

September 05, 2024
Corporate

For the past year, five artists have been working in secret on the Safran photo archive. Scouring thousands of images, they have used a range of digital arts to create an inspired, unique and highly original artwork showcasing our people, products, technologies and values. Discover the work of Ivona Tau, the artist inaugurating this extraordinary initiative.

Harmony - Art takes flight

The starting point for Harmony was the Group's decision to open up its graphic archive to Artpoint, an agency representing a global community of digital artists exploring multiple disciplines, including artificial intelligence, 3D imagery, collage and even space-time warps!

Safran and Artpoint invited these artists to draw inspiration from this vast graphic database, giving them total creative freedom to devise original creations directly inspired by the Group's products, sites, innovations and values.

Video

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Each artist first presents a video showcasing an animated artwork accompanied by a collection of static pieces. These works explore themes such as biomimetics, industrial reality and Safran's efforts to move towards a more sustainable aviation sector.

See the first artist's contribution: Blooming in Metallic Petals by Ivona Tau

Who is Ivona Tau?

Ivona Tau is a generative AI artist based in Poland, who uses neural networks as a communication medium for experimental photography and motion painting. Her goal is to find and evoke emotions through artificial intelligence tools, making them more human and accessible. She creates universally relatable memories by transforming her experiences captured on analog and digital film.

Ivona Tau, the videos that explains her artistic approach and work:

Experience digital art with Safran!

©Original artwork by Ivona Tau (Artpoint agency) created from photographs from the Safran collection.
Special thanks to Adrien Daste, Eric Drouin, Rodolphe Alary, Philippe Stroppa, Benoit Vallet, and the photographers from CAPA Pictures agency.

Credits