G2’s Winter 2025 Reports: 4% of all Products & Services on G2 Recognized as Leaders

There's a chill in the air. We're dusting off our puffy coats. And, we've traded our pumpkin spice lattes for hot chocolates. Which can only mean one thing: winter is here.

So get cozy in your favorite ugly sweater because G2's Winter 2025 Reports have arrived, and it's time to dive into thousands of quarterly Market Reports. The data in these reports is filtered by category, company segment, geographic region, and report type - with a quick, free log-in to my.G2.com.

Over the last quarter, we've added 4% more reports, totaling almost 25,000! Even with all of these exciting G2 Winter 2025 Reports, only 4% of the Software and Services on G2 received a Leader badge.

We're so excited to celebrate the G2 Leaders who have earned a coveted spot in the top right quadrant of our reports and to congratulate all vendors featured in our report this season. Whether you're an emerging player in your category, an established name in the game, or someone expanding into new categories or improving your prior rankings - we're so excited to feature you in our reports.

Let's examine which vendors and products won big in Winter 2025 and the other trends we've seen over the past quarter.

Software Companies and Products on G2 with the Most Reports

The top 10 companies with the most reports remained intact from last season, but we want to highlight that SAP moved from the seventh spot to the sixth spot. Microsoft, for example, appeared in 4,724 reports compared to 4,584 last quarter - another 3% increase!

Companies with Most Reports	# of Reports
1. Microsoft	4,724
2. Salesforce	3,900
3. Google	3,381
4. Zoho	3,024
5. IBM	2,349
6. SAP	2,248
7. Oracle	2,191
8. Adobe	2,035
9. HubSpot	2,021
10. Amazon Web Services (AWS)	2,016

Regarding the top 10 products with the most G2 reports, ClickUp still holds strong at number one with 1,416 reports across 30 categories (compared to 1,395 in Fall 2024 Reports). We also want to highlight that Salesforce Sales Cloud jumped from the number 10 spot in our Fall report to the fifth spot, clocking in at 729 reports-an increase of 47 reports!

Also notable is monday.com jumping from 8th to 3rd and Rippling joining the top 10 at the 4th spot!

Products with Most Reports	#of Reports
1. ClickUp	1,416
2. Apollo.io	1,069
3. monday Work Management	753
4. Rippling	735
5. Salesforce Sales Cloud	729
6. Semrush	728
7. ActiveCampaign	706
8. Wrike	701
9. HubSpot Sales Hub	`699
10. Zoom Workplace	696

Companies and Products With Most #1 Rankings and Highest G2 Scores

Let's move along to see who secured the most #1 report rankings and highest G2 scores.

Starting with companies with the most #1 rankings, most maintained their listing, with one new company emerging in the top ten - GitHub with 191 number one rankings. Google maintained its rank at #1, and Salesforce saw an increase of 115 #1 rankings in our Fall Report, a 14% increase.

Companies with the Most #1 Rankings	Number of #1 Rankings
1. Google	1,030
2. Salesforce	914
3. Microsoft	693
4. HubSpot	527
5. monday.com	343
6. Zoom Video Communications	304
7. Amazon Web Services (AWS)	244
8. Zoho	206
9. Github	191
10. Canva	164

When it comes to reports with the most #1 rankings, monday.com kicked Google Workspace out of the top spot with 339 number one reports. Deel and Salesforce Service Cloud also joined the top ten list with 203 and 184 reports.

Products with the Most #1 Rankings	Number of #1 Rankings
1. monday Work Management	339
2. Google Workspace	321
3. Salesforce Sales Cloud	320
4. HubSpot Marketing Hub	291
5. NinjaOne	222
6. Insider	216
7. Zoom Workplace	207
8. Deel	203
9. Github	189
10. Salesforce Service Cloud	184

Let's now take a look at top performances by G2 Score, which is based on reviews gathered from our user community and data aggregated from online sources and social networks. We apply a unique algorithm to this data to calculate the customer Satisfaction and Market Presence scores in real-time.

Sprout Social took over the number one spot, with Hootsuite, GitHub, monday.com, and WebFX joining the top 10 this season.

Top Companies by G2 Score	G2 Score
1. Sprout Social	84.91
2. Asana	84.49
3. Clio	83.79
4. Hootsuite	82.81
5. KnowBe4, Inc.	81.93
6. Github	80.99
7. HubSpot	80.78
8. monday.com	80.72
9. Canva	79.86
10. WebFX	79.64

Grammarly, Adobe Photoshop, and Google Meet are the top 3 ranked products overall by G2 Score across all of our Winter 2025 reports - and it was once again very close! We'd like to highlight that Windows 11 moved from the number seven spot in our Fall Report to the sixth spot. Additionally, Google Meet went from the sixth spot to the third spot.

Jungle Scout and Google Dataplex are the only new joiners to the top 10 list.

Top Products by G2 Score	G2 Score
1. Grammarly	99.19
2. Adobe Photoshop	99.00
3. Google Meet	98.91
4. Visual Studio Code	98.90
5. Western Computer	98.75
6. Windows 11	98.65
7. Microsoft SharePoint	98.57
8. Jungle Scout	98.33
9. Intuit ProConnect Tax	98.31
10. Google Dataplex	98.13

The Most Improved Products This Season

While we love to celebrate top performers, we want to share some praise for the most improved products over the past quarter. A big congratulations to Agora for earning the #1 "most improved product", jumping 144 spots in the Video Conferencing category.

Most Improved Products

1. Agora

2. YoHe

3. Backlog

4. Digiconf

5. Cloud Hosted Document Management

6. SPACE Channel

7. Rock

8. Crait

9. Flexmail

10. Bundeling

Several products grew enough over the last three months to move into the #1 spot in their respective categories. Regarding the most improved #1 ranked products, big congratulations to Dovetail for seeing the most significant leap, jumping from 13th to 1st in the user research repositories category.

Most Improved #1 Ranked Products	Category Rank Change
1. Dovetail	From 13 to 1 in User Research Repositories
2. Recorded Future	From 11 to 1 in Dark Web Monitoring
3. Ansira Brand-to-Local Growth Platform	From 8 to 1 in Through-Channel Marketing
4. SafetyCulture	From 8 to 1 in Inspection Management
5. Later Influence	From 7 to 1 in Influencer Marketing Platforms
6. PATTSY WAVE	From 7 to 1 in Intellectual Property Management
7. Proofpoint Insider Threat Management	From 6 to 1 in Insider Threat Management (ITM)
8. Salesforce Service Cloud	From 6 to 1 in Conversational Support
9. Skyward Student Management Suite	From 6 to 1 in Special Education
10. WOW24-7	From 6 to 1 in Contact Center Outsourcing Services

The Categories Growing and Emerging on G2

There are over 2,000 software and service categories on G2 - with 1,256 represented in our Winter 2025 reports.

Beyond the report leaders, we'd like to highlight some exciting category trends on G2, starting with which categories saw the most product growth since last season. The E-commerce category took the top spot from Synthetic Media, which previously held it for four consecutive quarters, adding 24 new products! Synthetic Media comes in second place with 20 products added. The Governance, Risk & Compliance category rounded out the top three with 17 new products.

Categories with Most Product Growth in G2 Reports	# of Products Added This Quarter
1. E-Commerce	24
2. Synthetic Media	20
3. Governance, Risk, & Compliance	17
4. AI Chatbots	14
5. Project, Portfolio, & Program Management	13
6. System Security	12
7. Encryption	12
8. Cloud Security	11
9. Business Intelligence	11
10. Marketing Analytics	10
11. Data Visualization	10

Since the release of our Fall 2024 reports, G2 introduced 15 new categories- ranging from AI Governance Tools to Wastewater Pipeline Inspection!

These represent emerging areas where there are now enough products or services to deem a brand new category on G2. However, it's worth noting that it typically takes time for new categories to mature to a point where they feature their own live Grids and quarterly reports.

New Categories Added to G2

• AI Agent Builders - These are platforms designed to build, deploy, and manage autonomous AI agents deeply integrated with a company's data ecosystem, business processes, and customer relationship management (CRM) systems. Unlike standard chatbot software, AI agent builders enable highly customizable agents of different varieties that can be embedded directly into business workflows and data structures.
• Procurement Orchestration - Tools that coordinate and integrate procurement processes, technology, and resources across various business units, regions, and product categories to help streamline the entire procurement lifecycle, from sourcing to payment.
• Flexible Workspace Management - Tools that help businesses efficiently book, manage, and optimize access to various flexible workspaces, such as coworking areas, meeting rooms, private offices, and event venues, on demand. Companies use these adaptable solutions to support hybrid and remote work environments.
• Strategic Portfolio Management - This type of software helps companies define, implement, monitor, and optimize strategies to manage project portfolios successfully. These tools are typically used by mid-market and enterprise companies from project-based industries such as IT, professional services, utilities, or architecture, engineering, and construction (AEC).
• Wastewater Pipeline Inspection - Software in this category is used by municipal utilities, engineers, public works departments, and wastewater management companies to oversee the inspection of sewers, storm drains, manholes, wells, and pipelines. These tools act as a centralized system to collect, analyze, and create reports from inspection data.
• AI Bias Audit Services - These services offer assistance in analyzing and examining preexisting AI systems and identifying potential biases. Organizations use these services to ensure that any AI recruiting process isn't unconsciously reproducing bias. In some areas, businesses must comply with local or international laws by hiring a third-party auditor if they can't audit in-house.
• Edge AI Platforms - These types of platforms facilitate the deployment and management of artificial intelligence (AI) and machine learning (ML) models directly on edge devices. These devices-which include IoT sensors, mobile phones, embedded systems, and other hardware at the network's edge-process data locally without sending it to centralized cloud servers.
• Large Language Model Operationalization (LLMOps) - This type of software allows users to manage, monitor, and optimize large language models (LLM) as they are integrated into business applications. These tools facilitate not only the deployment of LLMs but also their ongoing maintenance, fine-tuning, and iteration.
• AI Governance Tools - These tools and frameworks are designed to oversee, regulate, and manage the responsible development, deployment, and operation of AI systems. It ensures that AI technologies are ethical, transparent, secure, and compliant with legal and regulatory standards. Data science and AI development teams, compliance and legal teams, and IT and security teams use this software.
• Farm Accounting - Also known as agricultural accounting, this type of software is used by farmers, ranchers, bookkeepers, and agricultural businesses to manage farm and ranch-related financial records and activities. It helps business owners set clear financial goals, monitor cash flow, and make data-driven decisions.
• API Mocking - Software that simulates the behavior of APIs during software development and testing so that developers, QA engineers, and other technical teams can create and deploy mock APIs that mimic the functionality of real APIs without needing a live backend or third-party service.
• Digital Experience Orchestration (DXO) Platforms - These platforms are an emerging technology that enables organizations to seamlessly integrate and manage diverse digital touchpoints within a composable architecture. These tools provide a centralized hub for orchestrating content, data, and experiences across multiple channels and systems.
• Fatigue Risk Management - This type of software helps businesses monitor and control employee fatigue levels, enhancing safety and performance in critical industries like aviation, transportation, healthcare, and manufacturing. Typically used by HR professionals, safety managers, and operational leaders, these solutions detect fatigue patterns, predict risk, and suggest interventions.
• Mobile Device Testing - These are specialized tools designed to evaluate and diagnose the condition and functionality of used mobile devices before they are sold in the aftermarket. These solutions are tailored to the needs of businesses that buy, refurbish, or resell used smartphones, tablets, and other mobile devices.
• Executive Recruiting Firms - These are a subset of recruitment agencies that hire C-suite talent. Because hiring new executives is expensive, time-consuming, and carries high financial risks, businesses rely on these firms to lead the searches for members of their C-suite and their board of directors.

Promote your report rankings (and get ready for next season!)

To everyone recognized in our Winter 2025 reports - congratulations! Now it's time for the fun part - celebrating your achievements! Share your badges on social media and publish your report rankings using our handy announcement templates. Don't forget to tag @G2 on LinkedIn and @g2dotcom on Instagram and X.

See you next season for Spring Reports, releasing March 25th! In the meantime learn more about our Reportsto increase your rankings and likelihood of being included.

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