Introducing TikTok for Good Launchpad UK

Today, TikTok announces the expansion of its TikTok For Good Launchpad into the UK, empowering brands and creative agencies to create campaigns for non-governmental organisations (NGOs) that foster positive change. Building on its successful rollout in APAC last year, the initiative supports TikTok's commitment to using entertainment for meaningful societal impact.

The initiative brings together non-profits, advertisers and users to raise awareness, support and funds for a range of issues, from mental health to sustainability. In 2023, TikTok For Good produced social good campaigns in APAC covering issues such as the representation of disabled people in advertising, the gender pay gap and domestic violence. To further the reach of this initiative, we are now launching in the UK on November 4th.

With the support of TikTok's ad tools and global community of creators, third sector organisations and activists can craft compelling videos, connect with audiences, raise awareness and amplify visibility - driving their mission and real-world positive impact.

For 2024/25, the initiative will support the development of 4-6 world-class socially responsible creative campaigns on TikTok in the UK.

Apply for TikTok For Good

This programme is open to registered businesses in the UK operating within creative or media agencies, production companies or brand marketing teams in a Not-For-Profit business, or working with a Not-For-Profit.

Get Involved

• Applications for TikTok For Good will open on November 4th. Submit campaign ideas and concepts via the TikTok For Good Launchpad website, where they will be reviewed by a panel of industry experts.
• We're looking for world-class creative concepts, with progressive, TikTok-first thinking at the core, pushing the limits of what creativity looks like on TikTok.
• Selected entries will be contacted so TikTok can help bring the campaign to life. Key features of the initiative include:
  - $1M in Ad Credits allocated to the market to amplify successful campaigns: TikTok will award $1M USD in ad credits over 12 months to the UK market for selected social good campaigns, helping them maximise their reach and impact.
  - Supporting Creative Agencies and NGOs: The program will collaborate with creative agencies and non-profits to bring to life world-class for good campaigns that might not have the funding without this initiative.
  -The Power of TikTok: TikTok users make real life choices based on what they engage with on the platform. With TikTok, NGOs and brands will harness this to drive real life positive action.

• Isobel Sita-Lumsden, Head of Marketing, Global Business Solutions, Europe at TikTok:

  "TikTok For Good Launchpad is launching in the UK as a platform to celebrate and support groundbreaking creativity that helps shift the dial when it comes to meaningful social impact.
  "We want to work with more not-for profits, activists and agencies to create the type of award-winning, innovative campaigns that we've already seen through the TikTok For Good program, ultimately leaving a positive and lasting impact."