QuenchCA Campaign Updates Toolkit, Releases New Social Media Graphics

ACWA's statewide public education campaign, Quench California, has released new social media graphics and customizable posts to help member agencies take advantage of the campaign branding and website while amplifying the importance of investing in water infrastructure in their communities.

The new toolkit itemsinclude customizable social media posts and graphics that connect infrastructure messaging with popular social media days. They can be found in an easily-downloadable zip fileor through the individual links below.

Toolkit items include:

• New social media graphics and customizable postssized for Facebook, X and Instagram. Some are translated into Spanish. Don't forget to use #QuenchCA on these and any posts that highlight water infrastructure.
• A graphicthat can be placed on your agency's website to link directly to QuenchCA.com. The website button is available in both blue and white and provides an easy way for your agency to connect with the campaign. Make sure you have the image linked to the URL www.QuenchCA.com.
• Four visually attractive and engaging videosthat emphasize the connection between water infrastructure and the daily lives of California residents and businesses. The videos include urban and agricultural messaging and are available in two-minute, one-minute and 15-second versions, plus a version with Spanish language subtitles. These can be used on social media, online and during community presentations.
• And many other resources.

For questions about the QuenchCA campaign and paid partnership opportunities, visit www.QuenchCA.comor contact ACWA Director of Communications Heather Engel at (916) 669-2387. For help downloading, customizing or using any of the tools, please contact ACWA Communications Specialist Ellen Martin at (916) 669-2416.