Barnes & Noble Opens New Store in Destiny USA08/21/2024

Grand Opening at 10AM on Wednesday, August 28, 2024

Syracuse, NY - August 21, 2024 - Barnes & Noble is thrilled to announce the opening of its new Syracuse bookstore on Wednesday, August 28^th. The new Barnes & Noble is located in the Destiny USA shopping center (9868 Destiny USA Drive, Syracuse, NY 13204) in the space formerly occupied by Banana Republic near Forever 21, Macy's and Dick's Sporting Goods.

The new Barnes & Noble will officially open to the public at 10AM ET on Wednesday the 28^th. The bookstore showcases the highly lauded bookstore design seen in the most recent Barnes & Noble store openings, featuring all the best books, toys, games and gifts that customers have come to expect from the nation's premier bookseller.

"We are excited to expand our presence in central New York with this wonderful new Barnes & Noble," said James Daunt, CEO, Barnes & Noble. "We couldn't be happier to be bringing a new bookstore to this community and look forward to welcoming our customers here very soon."

Barnes & Noble is enjoying a period of tremendous growth as the strategy to hand control of each bookstore to its local booksellers has proven so successful. The bookseller is experiencing strong sales in its existing stores and has been opening many new stores after more than 15 years of declining store numbers. In 2023, Barnes & Noble opened more new bookstores in a single year than it had in the whole decade from 2009 to 2019. The bookseller expects to open over 50 new bookstores in 2024.

The new Syracuse location is one of four new Barnes & Noble bookstores to open in August, alongside stores in New Mexico, Kentucky and California. Each grand opening has drawn enthusiastic crowds that wrap around the building, filling the store as the ribbon is cut.

"Having been with B&N in our Liverpool, NY bookstore for the last 20 years, I feel very connected to the customer base we've built here, and I look forward to opening this brand-new store in Destiny USA," said Tammy Butler, Store Manager. "This location is perfectly nestled in a very busy area between two of our existing stores in central New York - so whether you're a longtime customer or just passing through, we can't wait to welcome you into your new Syracuse Barnes & Noble."

Customers can discover more about upcoming events and news by following @bndestinymall on social media.

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