Ogilvy&Mather Worldwide Inc.
06/20/2024 | Press release | Distributed by Public on 06/20/2024 13:27
Ogilvy Wins Gold Lion in Creative Effectiveness for Dove’s '#TurnYourBack' Campaign
CANNES - JUNE 20, 2024 - On day fourof the Cannes Lions International Festival of Creativity, Ogilvy won a Gold Lion in Creative Effectiveness for Dove's "#TurnYourBack" campaign, adding to the agency's showing ofcreative ideas that had an unreasonable impact forsome of the agency's biggest brand partners. Additionally, Ogilvy's global creative network won 3Silver and 8Bronze for afourth daytotal of 12Lions, bringing the network's total to 65Lions throughout the Festival thus far.
"#TurnYourBack" was developed by Ogilvy UK and DAVID Madrid. This year's wininCreative Effectiveness - Real-time Response adds to its2023 Cannes Lions wins, where it earned a Media Grand Prix in Corporate Purpose & Social Responsibility anda Gold in Media - Consumer Goods, demonstratingthe campaign's ongoing, measurable impact.
Daniel Fisher, Global Executive Creative Director, said: "'#TurnYourBack' was created in three days from brief to going live - the kind of magic that can only happen when our capabilities and global network collaborate. The intensity of the experience brought back memories of 'Courage is Beautiful.' Like that work, '#TurnYourBack' is hugely timelyand important, and I am so proud that it has made a similar positive impact."
"#TurnYourBack" was created in response to the Bold Glamour filter on social media, with an influencer-led effort to address the psychological impact on girls' and women's confidence that invited women everywhere to fight the filter by not showing their faces.
A selectionof Ogilvy's Cannes contenders can be viewed on Ogilvy.comand on the agency's social media channels. Keep up with Ogilvy and Cannes-related news throughout the Festivalby following us on LinkedIn, X, Instagram, and Facebookusing the hashtag #OgilvyCannes.
About Ogilvy
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity - innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.
Media Contacts: David Ford / [email protected]
KappieKopp / [email protected]
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