07/22/2024 | News release | Distributed by Public on 07/22/2024 13:10
It's never really too early to start preparing for Black Friday/Cyber Monday (BFCM).
July is a great time to lay important foundations so your BFCM campaigns can be as memorable and effective as possible.
Here are 5 tasks you can do to prepare for BFCM as early as July.
Even before you begin planning your BFCM marketing strategy, it's worth looking at what's been working-and what hasn't. Use Klaviyo custom reports to analyze your first 2 quarters of this year and your BFCM results from last year.
You should take into account:
Focusing on these metrics will help you determine which types of offers work best with your audience. It'll also set your team up to make informed creative decisions for email and SMS design and copy.
Use Milled and Really Good Emails to gather your competitors' BFCM email and SMS strategies from last year.
Notice:
July is a great time to A/B test your messaging, so you know what resonates with your audience by the time BFCM prime time rolls around. As you're gathering insights from your past performance and your competitors', start experimenting with incentives, subject lines, design, CTAs, etc.
Come November, you want inbox providers to regard you as ultra-trustworthy, making July and August the perfect time to lay groundwork with them.
Target highly-engaged segments ahead of the season-this way, you'll make sure your messages are landing in as many inboxes as possible.
Pro tip: Check your deliverability insights in Klaviyo to identify areas for improvement prior to BFCM.
BFCM is a huge undertaking. Depending on your bandwidth, ambition, headcount, and budget, it might be worth your while to get some extra support.