Dutch Bros Inc.

08/30/2024 | Press release | Distributed by Public on 08/30/2024 09:17

Dutch Bros and Owala® Launch Special Edition Water Bottle to Unite Beverage LoversFall in Luv with Dutch Bros' New Drinks

GRANTS PASS, Ore. (August 30, 2024) - Dutch Bros, the beloved drive-thru coffee chain known for its captivating culture, is stoked to announce its partnership with Owala®, the viral and Gen Z loved water bottle brand. The partnership brings customers the Always Stoked FreeSip® Twist bottle reflective of the vibrancy and energy of the Dutch Bros brand with the standout style and versatility of an Owala® product.

Celebrating the best of both brands, this bottle will feature the distinctive, multi-functional and intentional designs Owala® is known for to bring a special hydrating experience to customers. The Always Stoked FreeSip® Twist empowers customers to stay hydrated and caffeinated while radiating kindness.

"We're excited to bring our customers a fun way to show off their Dutch Bros style," said Tana Davila, chief marketing officer at Dutch Bros. "Collaborating with Owala felt right since both brands offer customers unique ways to customize their experiences through drinks or drinkware."

The water bottle sports a playful yellow and white checkerboard pattern complemented by a striking blue cap that adds a pop of color and delivers cheerful vibes. It is compatible with hot, cold, and carbonated beverages.

"Dutch Bros and Owala are a fun and obvious fit, culture-wise," said Trove Brands VP of Marketing Matt Harris. "We're thrilled to introduce our bold new creation to both brand communities."

The water bottles will be available online at https://owalalife.com/products/always-stoked starting Friday, October 4 at 10 am MT, while supplies last.