07/04/2024 | Press release | Distributed by Public on 07/04/2024 07:35
The global automotive tire manufacturer market is valued at $47.26 billion in 2024 and expected to reach $82.77 billion by 2032. Asia Pacific dominates the market share due to increasing domestic passenger car sales. Additionally, there is significant market growth in Africa and Latin America. However, the European tire industry including the UK is facing challenges such as inflationary pressures and reduced inventories by distributors, resulting in declining sales. To establish new revenue streams and enhance customer loyalty in the face of these market changes, some manufacturers and dealers are turning to embedded insurance solutions - where insurance covering unexpected damage to the tires is offered at the point of sale.
Tire damage leads to unwanted costs
Proper tire maintenance is critical for vehicle safety and performance and ensuring compliance with regulations. Tires, however, are vulnerable to punctures and damage due to potholes and other surface defects on the road, as well as premature wear.
For manufacturers and dealerships, tire damage can result in:
For consumers, the need to replace or repair a tire can lead to substantial out-of-pocket expenses.
Embedded insurance offers value to all stakeholders
Embedding insurance into tire sales to cover damage can benefit manufacturers, dealerships, and consumers alike. For manufactures and dealerships, establishing an embedded insurance program can deliver:
Offering tire insurance at the point of sale benefits the consumer, too, by providing:
How to deliver an effective embedded insurance program
Tire manufactures and dealerships can use a number of strategies to promote their embedded insurance program. For example, embedded insurance can be offered:
Navigating the road ahead
Tire technology is advancing rapidly, with a shift towards tire pressure monitoring systems, smart tires, and low-rolling resistance tires (to save energy) for heavier electric and hybrid vehicles. There is also pressure on tire manufacturers to take responsibility for end-of-life tire collection, stemming from concerns about the environmental impact of improperly disposed of tires, and to adopt more eco-friendly manufacturing processes, such as the use of recycled materials in tire production.
As the market shifts, embedded insurance represents an opportunity for tire manufacturers and dealerships to drive growth, enhance customer loyalty, and create new value streams. By partnering with experienced advisors, such as Marsh, manufacturers and dealers can develop tailored programs that address the evolving needs of both the industry and consumers.
Learn more about our tire insurance capabilities
With decades of experience and long-standing relationships with leading insurance carriers, Marsh's Affinity practice offers solutions to optimize your existing tire insurance program or create a new one tailored to your unique needs. Some advantages of our program include: