KILIAN PARIS Welcomes Lucien Laviscount as Newest Ambassador of Old Fashioned Fragrance

Press Release, Aug 27, 2024

PARIS, AUGUST 26th, 2024 - KILIAN PARIS is thrilled to announce acclaimed British actor Lucien Laviscount as the ambassador of its newest fragrance, Old Fashioned. This exciting collaboration marks a significant milestone as Laviscount becomes the brand's first-ever spokesperson.

Founder Kilian Hennessy is the essence of KILIAN PARIS, personifying its spirit through his olfactive memories and cognac heritage since its inception in 2007. As the brand begins a new chapter, it welcomes Laviscount, whose unique charm and authenticity perfectly resonate with brand values and enrich its narrative. Hennessy personally selected Laviscount as the ambassador of Old Fashioned, recognizing his magnetic presence and sincerity both on and off screen.

"Lucien perfectly embodies the fusion of British charm and French sophistication, the essence of what Old Fashioned represents. From the moment we met, I was struck by his ability to effortlessly convey complex emotions and his natural elegance, qualities that resonate deeply with the KILIAN PARIS ethos. There is no one more perfect to introduce this unique fragrance to the world," said Hennessy.

A modern gentleman with a talent for seamlessly transitioning between diverse characters and genres, Laviscount perfectly embodies the multifaceted nature of KILIAN PARIS. This alignment is reflected in Old Fashioned, a harmonious blend of heritage and modernity, featuring whiskey accords inspired by the intricate taste of an 18-year-aged single malt.

"This collaboration started with love. When I first came across KILIAN PARIS, I was immediately captivated by Angels' Share. Can you imagine? A centuries-old Hennessy cognac transformed into fragrance! I've been hooked ever since, and when I learned about Old Fashioned, I knew this was my chance to give back to one of my favorite brands. How could I say no? Being the ambassador of this exquisite fragrance is truly an honor," said Lucien.

The campaign film, helmed by acclaimed director Jean-Claude Thibaut and lensed by Oscar®-winning Director of Photography Erik Messerschmidt, follows Laviscount as he navigates a hidden bar within a historic Scottish castle. The film artfully captures Laviscount's transformation as he immerses himself in the rich, layered notes of Old Fashioned, showcasing the spirit of a bygone era with cinematic finesse.

"During the shoot, I was surprised by how hands-on Kilian [Hennessy] was, beyond fragrance creation," said Lucien. "He guided the production like a film director himself. The best part was how fun he was. Kilian fostered a creative atmosphere where I felt free to play on set and let my energy run free! I think this dynamic comes across in the visuals. It was a blast!"

Kilian Hennessy and Lucien Laviscount share a synergy like no other, a collaboration as smooth as a perfectly mixed cocktail. Together, they chart a bold new direction for KILIAN PARIS, continuing to innovate while honoring a rich heritage and commitment to creating timeless fragrances that resonate with modern sensibilities.

Beyond representing Old Fashioned, Lucien is first and foremost a friend of the brand. His appearance alongside the brand's founder on the 2024 Cannes Film Festival red carpet marked the beginning of a fruitful relationship, with more to come in their evolving partnership.

Welcome to the family, Lucien, and cheers to this new chapter!

Old Fashioned by Kilian
Crafted in collaboration with perfumer Sidonie Lancesseur, Old Fashioned joins The Liquors olfactive family, a collection that is uniquely KILIAN PARIS. The fragrance unfolds with notes of Wheat Absolute and the slightly floral, liquored aspect of Davana Essence, leading into a complex of ultra-concentrated Cedarwood Essence and Everlasting Absolute, and ending with notes of Styrax and Tolu Balm.

A whisky, neat, is typically served in what's often called an "old fashioned" glass. Mirroring this iconic style, the perfume comes in a weighted classic tumbler, chiselled with an abstract "K" motif to reflect light at all angles. Refillable and available in both 50ml and 100ml sizes, the Old Fashioned flacon captures the timeless elegance of an exceptional Scotch whiskey in hand.

ABOUT LUCIEN LAVISCOUNT
British actor and producer Lucien Leon Laviscount, born in 1992, began his career modelling alongside David Beckham at age 10. In 2021, he gained international recognition as Alfie in Netflix's Emily in Paris. His extensive acting portfolio includes Grange Hill, Coronation Street, and Waterloo Road. In 2023, Lucien starred in 5 films and served as executive producer for 2. In 2024, he continues his success with the 4th season of Emily in Paris and his most recent film release, This Time Next Year, directed by Nick Moore. He also appeared in Shakira and Cardi B's music video for the song "Puntería." Beyond acting, Lucien is a significant influence in the fashion world, frequently collaborating with top labels. His style and impact were recognized when he was named GQ's Most Stylish Man of the Year in 2023.

ABOUT KILIAN PARIS
Founded in 2007 by Kilian Hennessy, KILIAN PARIS offers a menu of fragrances within 5 olfactive families-The Fresh, The Narcotics, The Cellars, The Smokes, and The Liquors-including iconic scents like Angels' Share, Love, don't be shy, and Good girl gone Bad.

With a lineage rooted in the Hennessy cognac dynasty, KILIAN PARIS translates this legacy into the world of luxury perfumery by merging traditional craftsmanship with a contemporary vision. From the cognac cellars of the founder's childhood memories to Paris' most elegant evenings where desires roam free, each scent reflects a commitment to high-quality, rare ingredients and unparalleled olfactive artistry.

A pioneer in contemporary refillable perfume bottles, KILIAN PARIS offers rechargeable bottles, carafes, and travel glass sprays in recyclable packaging across all olfactive families. This eco-designed approach extends the life of each fragrance as cherished objects of desire and manifests Kilian Hennessy's founding philosophy that "true luxury should last forever."

At KILIAN PARIS, every creation is infused with a playful, festive spirit, capturing the essence of unforgettable nights. With a touch of Parisian sophistication and a dash of revelry, KILIAN PARIS transforms the ordinary into extraordinary, making every scent a celebration of life's most enchanting moments. Don't be shy and step into the KILIAN PARIS universe, where everyone can own the night.