Case Study: Plastiq Accept Payment Flexibility in Time Sensitive Industries

Tatari, a leader in TV advertising, faced a critical challenge: the need for fast, flexible payments to secure ad spots in a competitive market. Traditional payment methods, like wire transfers, often delayed transactions, risking missed ad opportunities during high-stakes times like prime-time shows.

To tackle this, Tatari partnered with Plastiq to implement Plastiq Accept, a receivables solution that simplifies the payment process. Ad buyers can now use credit cards to pay instantly, while Tatari receives funds electronically via wire or ACH-eliminating delays and boosting operational efficiency. Since adopting this solution, Tatari has saved up to $100,000 in merchant fees during peak months while improving customer experience, transparency, and productivity.

Plastiq Accept is transforming the way Tatari handles payments, empowering advertisers with quicker funding and more efficient processes.

Download the case study here.