Sponsored Blog: Keys to Making the Right Technology Decision and Investment

By Craig Rosenblum, Principal, Columbus Consulting

The magnitude of investments in running Grocery retail is never-ending and growing in today's uber-competitive omnichannel environment. Due to this, it is more important than ever for Retailers to ensure they make the right technology decisions to compete and thrive to best serve their customers. Recognizing the limited amount of human, intellectual, and financial resources available in one's organization, to make the right technology choice and investment, Retailers must have a:

1. Strategic Plan and Priorities
2. Clearly Outlined Objectives
3. Defined Roadmap of Deployment
4. Definition of Success and Key Performance Indicators
5. Change Management Requirements

Without these elements, making and implementing technology decisions becomes more at risk, challenging, time-consuming, and costly when updating or implementing new systems, technologies, or platforms to meet business needs.

Technology is an enabler, not a solution.

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ABOUT COLUMBUS CONSULTING

Columbus Consulting delivers solutions that drive true value and have been transforming the retail, grocery and CPG industries for over two decades. We are a retail consulting company of industry experts. Our approach is simple, if you do it, we do it. We are more than consultants; we are experienced practitioners who actually sat in our clients' seats. We understand the challenges, know what questions to ask and deliver the right solutions. Columbus offers a unique, consumer-centric approach with an end-to-end perspective that bridges functional & organization silos from strategy to execution. Our specialties include: unified commerce, merchandising & category management, planning & inventory management, sourcing & supply chain, data & analytics, accounting, finance & operations, people & organization and information technology. Let us know how we can help you. To learn more, visit COLUMBUSCONSULTING.COM.

ABOUT CRAIG ROSENBLUM

Craig is a Principal and Consultant executive with over 30 years of cross-functional experience in retail, wholesale and consumer goods. As an industry executive with expertise in Grocery Retail, he has developed and deployed go-to-market sales, product, and technology strategies across merchandising, supply chain, operations, finance and MarTech to drive top and bottom line financial performance across 200+ Retailers and Wholesalers.