Fairfield Dolan Dean’s Executive Forum: 'Using Culture to Modernize an Iconic Brand,” September 9

Fairfield Dolan Dean's Executive Forum will feature Jim Mollica P'27, chief marketing officer (CMO) at Bose Corporation.

Media Contact: Susan Cipollaro, [email protected], 203-254-4000 x2726

On September 9th at 5 p.m., Fairfield University's Charles F. Dolan School of Business Dean's Executive Forum will feature Bose Corporation's Chief Marketing Officer Jim Mollica P'27. The event will be held at the Dolan School Event Hall.

In a moderated discussion with Dean of the Dolan School of Business Zhan Li, DBA, Mollica will discuss the marketing revolution taking place at Bose, and will speak to the audience on how they're using culture to connect more emotionally to consumers, while competing in a crowded landscape. The forum will dive into Mollica becoming the first CMO in Bose Corporation's 60-year history.

Mollica oversees the brand's strategic and creative direction, as well as its connection to consumers across all platforms and touch points. He specializes in digital transformation and storytelling, drawing upon more than 25 years of marketing, media, digital commerce, and revenue-generation expertise.

Prior to joining Bose in 2021, Mollica held senior executive roles for some of the world's top consumer, lifestyle, entertainment and automotive brands, including Under Armour, Viacom/MTV Networks, The Walt Disney Company, Ralph Lauren, and Nissan Motor Corporation.

The Fairfield Dolan Dean's Executive Forum engages thought leaders and distinguished executives to discuss issues that have a profound impact on business and/or societies. This event will be moderated by Dolan School Dean Zhan Li.

Please contact [email protected] with any questions.

Posted On:August 30, 2024

Volume: 56 Number: 20

Fairfield University is a modern, Jesuit Catholic University, rooted in one of the world's oldest intellectual and spiritual traditions. More than 6,000 undergraduate and graduate students from 36 states, 47 foreign countries, the District of Columbia and Puerto Rico are enrolled in the University's five schools. In the spirit of rigorous and sympathetic inquiry into all dimensions of human experience, Fairfield welcomes students from diverse backgrounds to share ideas and engage in open conversations. The University is located in the heart of a region where the future takes shape, on a stunning campus on the Connecticut coast just an hour from New York City.