Yelp Introduces Request a Quote for Brands and Unveils a Series of New Updates for National Advertisers

In this Summer Ad Release we're introducing:

• A suite of features to help multi-location services businesses generate and manage high-intent leads - including Request a Quote for Brands, Yelp Guaranteed, Verified License, and Portfolio.
• New and expanded ad formats and measurement tools for national advertisers, including enhancements to Spotlight video ads, the expansion of Yelp Audiences for audio platforms, and a new conversion API that improves advertiser measurement.

As Yelp celebrates its 20th anniversary, our mission to connect people with great businesses remains at the forefront of everything we do. Our commitment to product innovation is designed to meet the diverse needs of all our users, including consumers and businesses across categories and sizes. Since April 2023, we've introduced more than 75 new features and updates to help consumers find the right businesses for their needs, and help businesses successfully attract new customers.

Today, we are delivering on our commitment to drive more value to national services businesses and advertisers across categories with a series of new features and updates. With Request a Quote for Brands, enterprise services businesses will be able to leverage the power of Request a Quote, Yelp Guaranteed, and more, to simplify lead generation and management across multiple locations and give consumers peace of mind when hiring service providers. New video and audio ad formats offer innovative ways for both advertisers to reach audiences on and off Yelp, while also helping them future-proof their measurement strategies. People frequently come to Yelp to engage with national brands, and we're excited to introduce new features that help them achieve their business and advertising goals.

Request a Quote for Brands helps national services businesses seamlessly drive and manage leads

Millions of people come to Yelp to connect with pros, whether they are in search of a new landscaper, need to repair a dent in their car, or want to find a new hairdresser for a special occasion. As our fastest-growing category, services businesses have found notable success on Yelp as we've prioritized building innovative features that help them reach and connect with customers. Now, for the first time, we're expanding many of these features, including Request a Quote, Yelp Guaranteed, Portfolio, and Verified License, to brands and multi-location businesses.

Request a Quote for Brands and the new Leads API unlock enhanced lead generation and management

• First introduced in 2016, Request a Quote, which has helped local businesses generate leads and connect with customers, is now available for multi-location brands. The new Request a Quote for Brands will help national services businesses reach more high-intent consumers, while the new Leads API will enable them to manage leads across all their locations seamlessly within their existing customer management tools - eliminating the need to manually manage leads from multiple Yelp pages. Whether a consumer connects with pros through Request a Quote or through our AI-powered Yelp Assistant, multi-location businesses using the Leads API will be able to receive and manage these leads easier than ever. This means more leads delivered directly to businesses and more options for consumers looking to hire service providers. Request a Quote for Brands is now available for multi-location businesses across most services categories.
  
  National services businesses like Roadway Moving are already seeing strong results from an early test. "As we aim to attract more potential customers interested in moving services, Request a Quote has become an important part of our lead generation strategy," said Ross Sapir, president of Roadway Moving. "Yelp's Leads API enhances our ability to manage leads from Yelp by enabling direct communication with our customers across multiple locations and managing these relationships in real time. This streamlined process makes it easier for our sales team to use, and ultimately drives more business."

Yelp Guaranteed boosts customer confidence in hiring multi-location businesses

• As a part of the Request a Quote for Brandssuite of features, we're also extending the Yelp Guaranteed customer satisfaction program to support eligible projects with national services businesses that advertise and activate Request a Quote in popular categories. When a customer hires a business for a Yelp Guaranteed project through Request a Quote, they are automatically covered for up to $2,500 if something goes wrong with their project. This guarantee increases customer confidence, helping businesses convert more leads into jobs. Yelp Guaranteed is available across many popular services categories, such as contractors, HVAC, plumbers, and movers, with more categories available in the coming months.

Verified License and Portfolio boost customer trust and showcase business expertise for national services businesses

• We are rolling out our Verified License program and Portfolio products to national services businesses. Launched in 2019, Verified License makes it easy to find businesses with valid trade licenses, helping consumers make confident decisions when choosing a business for their project. Portfolio allows businesses to showcase their specialties through a photo collection of projects, allowing potential customers to assess the quality of work and decide if the business is the right fit for their upcoming project. Verified License and Portfolio are available to eligible national services businesses that enable Request a Quote.

Our commitment to connecting people with great local businesses continues to be the north star guiding our product innovation. By expanding our offerings for national services providers, we are not only helping businesses manage and drive leads more effectively, but also providing consumers with more options so they can be confident in their choices. New products and offerings for national brands will give these advertisers more options to reach our audiences.

As we continue to adapt and innovate, Yelp is poised to support the dynamic needs of national businesses, setting the stage for a future where every interaction is more intuitive and valuable. Stay tuned for more exciting developments as we continue to enhance our platform and services.

If you're a multi-location business or brand interested in learning more about advertising on Yelp, visit Yelp for Brands.