INTRODUCING THE MEXX SCENTING EXPERIENCE

In a world defined by constant distraction and demands on our attention, Mexx recognizes the crucial need for self-care and reconnecting to our senses. With a heritage deeply rooted in celebrating connection, Mexx has created a new scenting experience to boost mood and evoke positive emotions tied to the places and people we love the most.

"This is a significant milestone for Coty and Mexx. We are unleashing the brand potential by expanding with this new collection and delivering a high-quality set of products in such an important category. As the name suggests, we really want to elevate the experience to our consumers in assuring they get immersive scenting experience."

Stefano Curti, Chief Brands Officer Consumer Beauty

The new Mexx Scenting Experience split into 2 pillars, igniting different moods:

'Inspired Nature' draws inspiration from the serenity of the outdoors with calming notes of bergamot, lilly of the valley, vetiver or cedarwood. These soothing scents create a sense of balance and harmony.

'Inspired Warmth' infused with notes of ginger, vanilla, plum accord or benzoin, wrap you up in a blanket of cosiness, enveloping the senses in a snug embrace and transforming any space into a sanctuary of comfort.

Each product in the collection is vegan and mood-boosting, and all fragrance and body care products have been dermatologically tested. Within body care, the range have been designed with up to 96% natural ingredients, delivering extra sensorial formulas on skin to awaken the senses.

The fragrances come in a glass bottle, designed to reflect nature's imperfection with a unique dimple that is both sensorial and comforting to hold.

The bottle is made with 25% post-consumer recycled material, and our cartons are made from certified materials that support responsible forestry. For the body care and home care ranges, our products contain a minimum of 21% to up to 85% recycled plastic across the range. For the first time at Coty, the company has also incorporated a bio-based material called Sulapac® in a selection of our caps. Sulapac® is composed from wood chips and plant-based binders and is proven to have a lower carbon footprint compared to fossil-based plastics*.

^{*ISO 14067:2018 Life Cycle assessment. Based on comparison vs typical carbon footprint values for PP and HDPE.}

"At Coty, sustainability is the driver for innovation, and we are constantly thinking of new ways to design and manufacture our products. This also means developing a packaging that can reduce environmental impact. The solution we are providing to the Mexx collection is one step forward into contributing to this goal."

Shimei Fan, Chief Scientific Officer

More information on key products within the collection can be found below:

Inspired Nature, Eau de Parfum for Her:

Crafted to inspire a feeling of serenity, this soothing fragrance is a floral fruity accord of fresh green notes, bergamot and jasmine contrasted with sandalwood. 74% of consumers think this fragrance make them feel serene*.

^{*Consumer test on 113 women}

Inspired Nature, Eau de Parfum for Him:

This uplifting scent is an aromatic blend of sage, lemon and fresh marine notes complemented by the grounding accord of cedarwood. 86% of consumers think this fragrance make them feel good*.

^{*Consumer test on 111 men}

Inspired Nature, Unisex Body Care & Home Care:

Bursting with notes of bergamot, green pine and driftwood, the Mexx body care products promise an exhilarating experience for consumers, designed to enrich the overall sensorial experience. Created to complement the fragrances for him and her, the products also sit within a green coloured packaging, designed to sooth users.

Inspired Warmth, Eau de Parfum for Her:

Taking inspiration in the feel of a comforting embrace, this scent is a juicy blend of red fruit notes contrasted by a touch of a vanilla whipped cream effect for a soft ambery base. 89% of consumers think this fragrance inspire them a moment of coziness*

^{*Consumer test on 107 women}

Inspired Warmth, Eau de Parfum for Him:

Rooted in elegance and coziness, this comforting eau de parfum is a blend of spicy ginger contrasted with an accord of pear and benzoin that develops into a warm vanillic woody base. 79% of consumers think this fragrance make them feel comfortable*

^{*Consumer test on 110 men}

Inspired Warmth, Unisex Body Care & Home Care:

Featuring notes of red apple, jasmine and vanilla beans, the body care scent is a harmonious symphony of warmth and comfort. Encased in deep red packaging, the products are designed to accompany the Eau de Parfum's and enrich the overall sensorial experience for users.

Prioritise your wellness and slow down time to experience the now this summer, with the Mexx Scenting Experience.

For more Information, please contact Coty Press Team [email protected].

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Inspired Nature, Eau de Parfum for Her:

Top Notes: Kiwi, Watermelon, Rhubarb, Bergamot

Heart Notes: Lilly of the valley, Cyclamen, Jasmine

Base Notes: Cedarwood, Sandalwood, Musks

Range: 30ml, 50ml

Inspired Nature, Eau de Parfum for Him:

Top Notes: Clary Sage, Basil, Lemon

Heart Notes: Marine Notes, Lilly of the valley, Geranium

Base Notes: Cedarwood, Vetiver, Musks

Range: 30ml, 50ml

Inspired Nature, Body Care:

Top Notes: Bergamot, Lime, Mint

Heart Notes: Ocean Breeze Accord, Transparent Floral Accord, Green Pine

Base Notes: Driftwood, Amber, Vetiver

Inspired Warmth, Eau de Parfum for Her:

Top Notes: Red fruit notes, Mandarin, Rhubarb

Heart Notes: Lilly of the valley, Jasmine, Cedarwood

Base Notes: Vanilla, Benzoin, White Musk, Whipped Cream

Range: 30ml, 50ml

Inspired Warmth, Eau de Parfum for Him:

Top Notes: Ginger, Cardamom, Bergamot

Heart Notes: Geranium, Plum Accord, Absinthe Accord, Pear

Base Notes: Benzoin, Sandalwood, Myrrhe, Vanilla

Range: 30ml, 50ml

Inspired Warmth, Body Care:

Top Notes: Ginger, Blood Orange, Red Apple

Heart Notes: Neroli, Tuberose, Jasmine

Base Notes: Sandalwood, Vanilla Bean, Vetiver

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