All-new photography innovations and pricing updates

All-new photography innovations and pricing updates

We're proud the photography community has long turned to the combination of Lightroom and Photoshop as the industry standard to create and share the perfect shot. Over the years, we've pioneered innovations that enhance photography like advancements with Adobe Camera Raw and catalog management systems, and most recently everything from HDR to Adaptive Masking and AI-powered features that improve the creative process for photographers. In addition to delivering you the best tools, we remain dedicated to supporting the global photography community with programs and ongoing education.

We want to let you know about some updates to our photography offerings after over a decade of continued innovation. You can read more specifics on these updates below.

Before and after image edited with Lightroom by Satyam Bhuyan.

Lightroom and Photoshop Innovation

Our mission is to continuously deliver innovation across Lightroom, Lightroom Classic and Photoshop to provide you more power and value across all platforms, including on Mac, Windows, Android, iPhone, iPad and the web. And we are pleased Lightroom was recently recognized as a 2024 App Store Award winner for Mac App of the Year. Here's a quick overview of some of the recent features we've released along with ways we're continuing to bring the global photography community together.

Generative Remove before and after, in Lightroom.

AI-Powered Innovations - Lightroom and Photoshop include a host of AI-powered innovations to help you get to your final photo faster. These include Lightroom's Generative Remove tool, which seamlessly removes unwanted objects from complex backgrounds, and the Remove Tool in Photoshop, which now includes automatic Distraction Removal to help photographers quickly remove unwanted objects, like power lines, and fill in the background while preserving image integrity, depth, and complex details. The improved Lens Blur in Lightroom uses AI to create professional-level blur effects that make portraits pop and add dramatic touches to scenes effortlessly. And just last week, we revealed Reflection Removal in Adobe Camera Raw (Early Access), an all-new industry-leading tool for seamlessly removing distracting reflections in photos taken through glass or windows (a previously tedious workflow that often seemed virtually impossible).

Before and after of reflection removal, photograph by Lars Jebe.

Edit & Share Your Photos Faster - We've partnered with leading camera companies like Sony, Nikon, and Canon to improve tethering in Lightroom, allowing photographers to instantly view, edit, and share their shots directly from camera to computer, providing a more efficient workflow during photoshoots. Plus, HDR photo sharing from Lightroom to Instagram automatically selects the optimal export settings when sharing HDR-edited photos directly to Instagram with brighter highlights, deeper shadows and vivid colors.

Advanced Edits - Tools like Select Subject in both Lightroom and Photoshop make selecting complex subjects like sky, hair and foreground as simple as hovering over the photo. Lightroom's new Denoise has quickly become a favorite for photographers to enhance image quality by removing digital noise without losing detail, perfect for low-light scenarios. Adaptive Profile for Monochrome, now in Adobe Camera Raw and soon to come in Lightroom, helps photographers create high-quality black and white images across high-contrast photos like landscapes, architecture and scenes.

Before and after Adaptive Profile for Monochrome, by Florian Kainz.

Foundational Improvements to the Lightroom and Photoshop Ecosystem - To enhance the photography experience, we have expanded Lightroom to iPad, mobile, and the web. Now you can edit and adjust images seamlessly across platforms or while on the move, adding greater flexibility to your workflows. Additionally, improvements to Lightroom Classic have doubled the speed of image navigation, making it quicker and easier to find and edit photos. We have also expanded Photoshop to iPad and the web, enabling editing across devices or on-the-go with Adobe Creative Cloud, saving time and adding efficiency.

2025 Preview: New Features and Improvements for Photographers

Looking ahead to 2025, we are focused on addressing top requests from the photography community - like culling, editing and sharing - while continuing to innovate in Lightroom Classic. Here is what you can expect:

• Faster Culling - We know that manually culling hundreds or even thousands of photos to find your very best is one of the most tedious and time-consuming parts of photography, and we're working to help dramatically streamline this process. Our goal is to save you hours of precious time by automatically identifying the best photos during import.

• More Power, Precision and Time Saved with AI - We are continuing to take a creator-first approach to bringing you AI and Generative AI features that make it easier to accomplish tedious tasks and give photographers valuable time back. This includes adding features similar to Generative Remove in Lightroom and Distraction Removal in Photoshop, that make it easier to remove people, wires and poles, improve blemishes and remove dust from images. These features complement photography workflows and are underpinned by the Adobe Firefly image models, which are designed to be commercially safe.

• Streamlined Sharing - Many photographers are excited to see more ways to share favorite photos with clients, friends, and family. Over the next year, we will focus on improving sharing to make photo sharing easier while also giving you better ability to express your personal brand.

• One-Tap Editing - One thing we hear consistently is that you want more of the Quick Actions we've introduced to quickly make customized edits to your photos. In 2025, we plan to introduce even more intelligent, one-tap editing suggestions tailored to what's in your photo. Again, our goal is to give you time back and help photographers create stunning, shareworthy photos quickly.

We look forward to receiving your feedback as we roll out these highly requested features in 2025.

Distractions Removal, photograph by Laura Naefe.

Photography and Lightroom Plan Updates

For more than a decade, we've brought photographers hundreds of innovative features in Lightroom and Photoshop without changing the price of our photography plans. Today we're announcing an update to these plans to better reflect the value that the apps deliver. These plan updates come into effect for new subscribers on January 15, 2025, and will become effective for existing members only when your plan next renews.

Photography Plan (20GB) - The pre-paid annual plan remains unchanged at $119.88/year (equivalent to $9.99/month). Monthly billing remains an option for existing members with an updated price of $14.99/month, with an annual commitment, effective at your next renewal. Existing members who pay monthly can switch to the pre-paid annual plan to maintain the $9.99/month price. We will continue to support this plan for existing customers, however this plan will no longer be available to new customers.

Photography Plan (1TB) - There are no changes to the Photography 1TB plan, which continues to be the best plan for new customers who want access to both Photoshop and Lightroom.

Lightroom (1TB) - The pre-paid annual plan remains unchanged at $119.88/year (equivalent to $9.99/month). Additionally, this plan is expanding to now include Lightroom Classic. The monthly plan is updating to $11.99/month, with an annual commitment, effective at your next renewal. Existing members who pay monthly can switch to the pre-paid annual plan to maintain the $9.99/month price.

You can find more information about these plan updates and how to make changes to your plan by visiting our FAQ pages for the Photography (20GB) plan and Lightroom (1TB) plan on the Adobe Help Center.

Generative Fill before and after.

Supporting all Photographers

We are dedicated to supporting the photography community with the best tools, programs, and educational resources to help you spend more time doing what you love. This includes more events that bring together the photography community, continuing events for creative professionals, more education opportunities through the Lightroom Academy and upcoming mentorship opportunities for the next generation of photographers. Additionally, our photography community has always been core to our innovation and we look forward to getting critical feedback from the global photography community to shape our product roadmaps.

Lightroom edits before and after by Kohki Yamaguchi.

* FOOTNOTE: All rates mentioned are for the US market. Pricing might vary by market. Customers will receive an email from Adobe approximately 30 days before their contract renewal, outlining pricing updates in their local currency and any relevant foreign exchange adjustments applicable to their country. Pricing changes will begin taking effect on Wednesday, January 15, 2025.

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