Intertek Launches HoneyTrace, an Innovative Blockchain-Based Traceability Solution to Combat Honey Fraud

06 Nov 2024

Bremen, Germany: Intertek, a leading Total Quality Assurance provider to industries worldwide, is proud to announce the launch of HoneyTrace, a cutting-edge traceability solution for the global honey industry. Designed to address the growing issue of honey fraud, HoneyTrace leverages blockchain technology to ensure transparency and authenticity across the honey supply chain, from hive to jar.

Honey is widely perceived by consumers as a pure and natural product; however, it is one of the most adulterated food products globally. According to the European Commission's Joint Research Centre, an estimated 14% of honey sold worldwide is counterfeit or adulterated. Fraudulent practices, such as adding sugars, syrups, or artificial colors, or misrepresenting the origin of honey, pose significant challenges to both producers and consumers alike (European Commission Joint Research Centre, 2015-2017).

Intertek's HoneyTrace platform offers a revolutionary solution, enabling honey producers, exporters, importers, and packers to trace each batch of honey as it moves through the supply chain. By tracking the product's journey at every stage, HoneyTrace minimises the opportunities for adulteration and helps ensure the integrity of honey products worldwide.

The platform uses blockchain technology to securely verify the identity and location of beekeepers, store laboratory test results, and track batches as they move through the supply chain. This added level of transparency is more crucial than ever for honey producers needing to meet recent regulatory changes in the European Union, which now require specific origin information on honey packaging and encourage the use of traceability systems to validate this information.

"Our new HoneyTrace solution brings much-needed innovation and transparency to the honey industry," said Calin Moldovean, President of Assuris, Business Assurance and Food Services at Intertek. "As honey fraud becomes an increasingly serious global issue, HoneyTrace offers a reliable and secure platform to ensure the authenticity of honey products. This is a significant step toward protecting both consumers and producers of honey products."

With HoneyTrace, Intertek is setting a new standard in honey traceability, offering peace of mind to customers by providing an unparalleled level of insight into the origin and quality of their honey products. The platform not only helps businesses meet regulatory requirements but also safeguards their reputation by ensuring that consumers receive the pure, authentic honey they expect.

Intertek has a long-standing reputation as a global leader in honey testing and compliance, offering a comprehensive range of services to ensure the safety, authenticity, and quality of honey products. Intertek's expertise spans authenticity testing, contaminant analysis, origin verification, and more. Its state-of-the-art laboratories and expert teams provide tailored solutions to meet the unique needs of honey producers, exporters, and retailers worldwide, helping them meet regulatory standards and maintain consumer trust. With decades of experience, Intertek continues to set the benchmark for excellence in honey analysis and traceability.

For more information, please visit https://www.intertek.com/food/honey-solutions/honeytrace/

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About Intertek

Intertek is a leading Total Quality Assurance provider to industries worldwide.

Our network of more than 1,000 laboratories and offices in more than 100 countries, delivers innovative and bespoke Assurance, Testing, Inspection and Certification solutions for our customers' operations and supply chains.

Intertek is a purpose-led company to Bring Quality, Safety and Sustainability to Life. We provide 24/7 mission-critical quality assurance solutions to our clients to ensure that they can operate with well-functioning supply chains in each of their operations.

Our Customer Promise is: Intertek Total Quality Assurance expertise, delivered consistently, with precision, pace and passion, enabling our customers to power ahead safely.

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