Inside P&G’s Integrated Growth Strategy

P&G's integrated growth strategy is all about delighting and serving people. We aim to truly know them, understand their lives and how we can support them in small, meaningful ways, every day. Whether it's removing tough laundry stains, giving a "dentist clean" feeling after brushing, or ensuring clean floors without sacrificing performance, we're here to help.

In a recent meeting with analysts and investors, our senior leaders shared how we are delivering against the Company's integrated growth strategy, which is built on five key choices.

The 5 Key Choices and What They Mean
P&G's five key choices keep our teams focused on winning and what matters most - the people we serve. These include:

1. A portfolio of daily-use products where performance drives brand choice. That means when people are choosing products for their daily jobs to be done - cleaning their hair or skin, doing their laundry or dishes, or diapering their baby - they choose based on how well the products perform. Our goal is to offer the best products, making sure shoppers pick us every time because they trust our brands are superior in performance, quality and value.

This is a winning strategy, now and for the future. It's centered on understanding and serving people all over the world, which has been core to our business from day 1. Each part of the strategy needs to be delivered. It is not a menu to pick and choose from, because the real advantage comes in being able to do all of these things at the same time, together.

Over the next several months, we will share stories from P&G senior leaders on the business strategy and how they are putting it into action. Watch our social channels and blog to learn more.